| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRFS3092022177 | | Elective | 3 | 5 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| This course aims to enable students to learn and use the basic concepts of communication and to have knowledge about corporate communication and advertising. |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | Defines the basic concepts of communication. | | 2 | Knows and distinguishes communication types. | | 3 | Can use contact information in his/her own field. | | 4 | Gain information about famous advertisements in the history of advertising. |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| Basic concepts, models and types of communication, the concept and development of mass communication, the history of advertising, famous advertisements and masters. |
| Weekly Detailed Course Contents |
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| 1 | Communication as a concept | | | | 2 | Communication process and models | | | | 3 | Corporate communications | | | | 4 | The concept and importance of mass communication | | | | 5 | History of Advertising | | | | 6 | Advertising in Türkiye | | | | 7 | Advertising in Türkiye | | | | 8 | Midterm exam | | | | 9 | Advertising in Türkiye | | | | 10 | Famous Advertisements and Advertisers | | | | 11 | Famous Advertisements and Advertisers | | | | 12 | Famous Advertisements and Advertisers | | | | 13 | Famous Advertisements and Advertisers | | | | 14 | Famous Advertisements and Advertisers | | | | 15 | Famous Advertisements and Advertisers | | | | 16 | Final exam | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 30 | 30 |
| Final Examination | 1 | 40 | 40 |
| Attending Lectures | 1 | 30 | 30 |
| Reading | 1 | 30 | 30 |
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| Contribution of Learning Outcomes to Programme Outcomes |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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