| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SYBSEC3212019192 | PUBLİC RELATİONS İN HEALTH CARE ORGANİZATİONS | Elective | 3 | 5 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To evaluate the role of public relations in health institutions |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | Define the target group in public relations activities | | 2 | Organizes public relations activities | | 3 | Measures the effectiveness of public relations activities |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| - |
| Recommended Optional Programme Components |
| - |
| Course Contents |
| To evaluate public relations activities in health institutions |
| Weekly Detailed Course Contents |
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| 1 | Introduction To Public Relations | | | | 2 | Introduction To Public Relations | | | | 3 | Public Relations | | | | 4 | Public Relations | | | | 5 | Public Relations Activites | | | | 6 | Public Relations Activites | | | | 7 | Public Relations Activites | | | | 8 | | Midterm Exam | | | 9 | Planning Public Relations Activities | | | | 10 | Planning Public Relations Activities | | | | 11 | Organizing Public Realations | | | | 12 | Organizing Public Realations | | | | 13 | Organizing Public Realations | | | | 14 | Implementing Public Relations Activities | | | | 15 | Implementing Public Relations Activities | | | | 16 | | Final Exam | |
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| Recommended or Required Reading |
| Tengilimoğlu, D. Public Relations in Health Care, Nobel Publishing, 2010 |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | - |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 2 | 28 |
| Report Preparation | 1 | 1 | 1 |
| Self Study | 14 | 6 | 84 |
| 1 | 1 | 1 |
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| Contribution of Learning Outcomes to Programme Outcomes |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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