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Description of Individual Course UnitsCourse Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | ZFS4032016954 | MARKETING ANDADVERTISING | Elective | 4 | 7 | 6 |
| Level of Course Unit | First Cycle | Objectives of the Course | The aim of the course is; marketing environment, strategic marketing, marketing research, consumer markets and consumer behavior, industrial markets, market segmentation, target market selection, advertising and public relations, marketing mix, marketing concepts, and basic concepts of modern marketing and its application. product, price, distribution and entitlement. | Name of Lecturer(s) | Öğretim Görevlisi Harun ÇAM | Learning Outcomes | 1 | Identify the environmental factors that may affect marketing decisions, develop and implement strategic marketing plan. | 2 | Consumer behavior learns the factors that influence decision making mechanisms and purchasing decisions. | 3 | The characteristics of consumer markets and the characteristics of industrial purchasing behavior. | 4 | Product, price, promotion, distribution and advertising. | 5 | |
| Mode of Delivery | Formal Education | Prerequisites and co-requisities | None | Recommended Optional Programme Components | None | Course Contents | This course covers the definition, scope, development stages of marketing understanding, strategic marketing planning, marketing environment, market segmentation, marketing research, marketing information system, market types, product, price, promotion, distribution, personal sales and sales development, electronic marketing and service marketing issues. | Weekly Detailed Course Contents | |
1 | Definition and scope of marketing, development of marketing understanding, and recent developments | | | 2 | Marketing environment | | | 3 | Marketing Research and Marketing Information System | | | 4 | Strategic Marketing Planning, Marketing Planning, | | | 5 | Market Varieties | | | 6 | Market Segmentation and Target Market Selection | | | 7 | Made | | | 8 | Mid-term exam | | | 9 | Price | | | 10 | promotion | | | 11 | Personal Sales and Sales Development | | | 12 | Advertisement and Public Relations | | | 13 | Electronic Marketing | | | 14 | Distribution | | | 15 | Service Marketing | | | 16 | Final Exam | | |
| Recommended or Required Reading | İsmet Mucuk, Marketing Principles, Istanbul: Türkmen Bookstore, 2014
İsmet Mucuk, Basic Marketing Information, Istanbul: Turkmen Bookstore, 2016 | Planned Learning Activities and Teaching Methods | | Assessment Methods and Criteria | |
SUM | 0 | |
SUM | 0 | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | SUM | 100 |
| Language of Instruction | | Work Placement(s) | None |
| Workload Calculation | |
Midterm Examination | 1 | 1 | 1 | Final Examination | 1 | 1 | 1 | Attending Lectures | 14 | 2 | 28 | Practice | 14 | 2 | 28 | Individual Study for Homework Problems | 9 | 4 | 36 | Individual Study for Mid term Examination | 7 | 4 | 28 | Individual Study for Final Examination | 7 | 10 | 70 | |
Contribution of Learning Outcomes to Programme Outcomes | LO1 | 2 | 1 | 1 | 2 | 2 | 4 | 4 | 2 | 2 | 1 | 2 | 3 | 3 | 2 | 3 | 3 | 3 | 3 | 1 | 3 | 3 | 3 | 4 | 3 | 3 | 1 | 2 | | | LO2 | 2 | 2 | 3 | 1 | 2 | 3 | 3 | 2 | 2 | 3 | 3 | 2 | 3 | 3 | 2 | 2 | 3 | 2 | 1 | 2 | 3 | 3 | 4 | 2 | 2 | 1 | 2 | | | LO3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 3 | 2 | 2 | 3 | 2 | 1 | 2 | 3 | 2 | 3 | 2 | 2 | 1 | 1 | | | LO4 | 2 | 2 | 2 | 3 | 2 | 2 | 1 | | 1 | 2 | 2 | 1 | 3 | 2 | 2 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 3 | | | LO5 | 2 | 4 | 3 | 3 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 2 | 2 | 2 | 2 | 2 | 2 | 1 | | |
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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