| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GMS31012021341 | Consumer Behaviour | Compulsory | 3 | 5 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to explain the basic concepts of consumer behavior of the students taking the course,
to learn the pre-purchase, the moment of purchase and the post-purchase decision process and
how consumers' behavior in the purchasing process changes depending on various factors
to enable them to grasp |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | Be able to gain individual working characteristics. | | 2 | Be able to have in-depth knowledge about a topic of his choice. | | 3 | Will be able to report his work | | 4 | Learn how to write a report on a topic, including analysis |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| The concept of consumer behavior, the relationship of consumer behavior with other branches of science, consumer
the relationship of their behavior with marketing strategy, consumer behavior models, consumer purchasing
the process and the motivation involved in this process, perception, learning and memory, attitudes and attitudes
measurement of personality, self, values, lifestyle, faith, culture, counseling groups, family, social
the effects of classes and demographic factors on consumer behavior will be examined. |
| Weekly Detailed Course Contents |
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| 1 | Introduction to Consumer Behavior | | | | 2 | Market Segmentation | | | | 3 | Learning and Consumer Behavior | | | | 4 | Motivation and Consumer Behavior | | | | 5 | Perception | | | | 6 | Attitude | | | | 7 | individualism | | | | 8 | Midterm | | | | 9 | Consumer behavior and Demography | | | | 10 | Social class and consumption | | | | 11 | Advisory Groups | | | | 12 | Culture and Consumption | | | | 13 | The purchase process | | | | 14 | Consumer and Decision Making | | | | 15 | Discussion on all topics of the course | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 15 | 2 | 30 |
| Self Study | 16 | 2 | 32 |
| Individual Study for Mid term Examination | 14 | 2 | 28 |
| Individual Study for Final Examination | 14 | 2 | 28 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 5 | 5 | 5 | 5 | | LO2 | 5 | 5 | 5 | 5 | 5 | 5 | | LO3 | 5 | 5 | 5 | 5 | 5 | 5 | | LO4 | 5 | 5 | 5 | 5 | 5 | 5 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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