| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GMS21032021341 | Hotel Management | Compulsory | 2 | 3 | 5 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To Have Knowledge about Hotel Management and Industry. |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | LEARNING THE DEVELOPMENT OF THE HOSPITALITY INDUSTRY | | 2 | LEARNING THE CHARACTERISTICS OF HOTEL ESTABLISHMENTS | | 3 | DETERMINATION OF THE PLACE OF ESTABLISHMENT IN HOTEL ENTERPRISES
LEARNING THE INFLUENCING FACTORS | | 4 | LEARNING MARKETING IN HOTEL BUSINESSES |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| Hotel Enterprises in Terms of Accommodation Purposes, Hotel Enterprises in Terms of Duration of Activity, Hotel Enterprises in Terms of Location, Hotel Enterprises in Terms of Their Size, Hotel Enterprises in Terms of Legal Characteristics, Hotel Enterprises in Terms of Ownership, Hotel Enterprises in Accordance with the Type of Service Provided, Hotel Enterprises in Accordance with the Level of Prices Applied Hotel Enterprises |
| Weekly Detailed Course Contents |
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| 1 | HOSPITALITY INDUSTRY | | | | 2 | DEVELOPMENT OF THE HOSPITALITY INDUSTRY | | | | 3 | MANAGEMENT OF HOTEL ENTERPRISES | | | | 4 | IN THE HOTEL BUSINESS
HUMAN RESOURCES MANAGEMENT | | | | 5 | MARKETING IN THE HOTEL BUSINESS | | | | 6 | CUSTOMER RELATIONSHIP MANAGEMENT IN HOTEL ENTERPRISES | | | | 7 | PUBLIC RELATIONS IN HOTEL ENTERPRISES | | | | 8 | Midterm | | | | 9 | ACCOUNTING IN THE HOTEL BUSINESS | | | | 10 | FINANCIAL MANAGEMENT IN HOTEL ENTERPRISES | | | | 11 | SERVICES OF THE ROOMS DEPARTMENT IN HOTEL ENTERPRISES | | | | 12 | MANAGEMENT OF FOOD AND BEVERAGE SERVICES IN HOTEL ENTERPRISES | | | | 13 | YİYECEK VE İÇECEK KONTROLÜ | | | | 14 | ORGANIZATIONAL STRUCTURE | | | | 15 | REVENUE MANAGEMENT | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
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| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 18 | 2 | 36 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 14 | 4 | 56 |
| Individual Study for Final Examination | 14 | 2 | 28 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 5 | 5 | 5 | 5 | | LO2 | 5 | 5 | 5 | 5 | 5 | 5 | | LO3 | 5 | 5 | 5 | 5 | 5 | 5 | | LO4 | 5 | 5 | 5 | 5 | 5 | 5 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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