| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GMS12062021341 | Marketing in Food and Beverage Businesses | Compulsory | 1 | 2 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| In this course, students will be given theoretical information about the marketing strategies applied in the service sector. In this way, students will have the opportunity to learn how to manage marketing operations. |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | Learns the elements of the marketing plan. | | 2 | Learns marketing activities in the hospitality industry. | | 3 | Learn marketing mix elements. |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| This course is not a prerequisite. |
| Recommended Optional Programme Components |
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| Course Contents |
| Food and beverage marketing and sales operations, marketing and marketing mix, marketing plan development, sunday segmentation and positioning |
| Weekly Detailed Course Contents |
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| 1 | Introduction to Marketing | | | | 2 | Sustainable Development | | | | 3 | Factors Affecting Consumer Behavior | | | | 4 | 4P and marketing | | | | 5 | 7P and international marketing | | | | 6 | Setting Marketing Goals and Objectives | | | | 7 | Marketing Strategy | | | | 8 | Midterm Exam | | | | 9 | Techniques for Evaluating Customer Satisfaction | | | | 10 | Franchising | | | | 11 | Marketing Communication Channels | | | | 12 | Digital Marketing | | | | 13 | The Process of Marketing Communication | | | | 14 | Outsourcing | | | | 15 | The Marketing Management Cycle | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 10 | 5 | 50 |
| Individual Study for Mid term Examination | 5 | 5 | 25 |
| Individual Study for Final Examination | 5 | 5 | 25 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 5 | 5 | 5 | 5 | | LO2 | 5 | 5 | 5 | 5 | 5 | 5 | | LO3 | 5 | 5 | 5 | 5 | 5 | 5 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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