| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SYB2162019192 | MARKETİNG OF HEALTH CARE SERVİCES | Compulsory | 2 | 4 | 5 |
|
| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Its purpose is to teach the points of marketing concept throughout marketing in health care. |
| Name of Lecturer(s) |
|
| Learning Outcomes |
| 1 | Knows the marketing practice problems in the health foundations. | | 2 | Knows the benefits of marketing. | | 3 | Learns the strategic marketing management and marketing strategies. | | 4 | Knows the features of the health organization and important principles. | | 5 | Learns the strategies of the health foundations used for orientation. | | 6 | Learns the features of enterprising health foundations. | | 7 | Learns the image and image building. | | 8 | Understands information about customer management and customer satisfaction studies. |
|
| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
|
| Recommended Optional Programme Components |
|
| Course Contents |
| Marketing concept, ordinary marketing, the features of the health services, marketing management process in the health services, target market, customer behaviors, marketing researches, distribution channels in the health services, promotions and public relation, pricing and the evaluation of the health care services. |
| Weekly Detailed Course Contents |
|
| 1 | Marketing Concept, Management and Development | | | | 2 | Marketing Issues | | | | 3 | The Other Marketing Conceptions | | | | 4 | The Current Developments | | | | 5 | Marketing Environment | | | | 6 | Strategic Planning and Marketing Management Process | | | | 7 | Marketing Research and Information System | | | | 8 | Mid-Term Exam | | | | 9 | Customer Behaviors and Markets | | | | 10 | Market Segmentation | | | | 11 | Service Marketing | | | | 12 | Health Care Services Marketing | | | | 13 | Health Services Marketing | | | | 14 | The Current Approaches in the Health Services | | | | 15 | The Current Approaches in the Health Services | | |
|
| Recommended or Required Reading |
| Tengilimoğlu, Dilaver, Sağlık Hizmetleri Pazarlaması, 2011, Siyasal Yayınevi, Ankara
Karafakıoğlu, M., 1998; Sağlık Hizmetleri Pazarlaması, İstanbul Üniversitesi İşletme Fakültesi Yayınları, İstanbul.
|
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 6 | 84 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | | | LO2 | | | | | | | | LO3 | | | | | | | | LO4 | | | | | | | | LO5 | | | | | | | | LO6 | | | | | | | | LO7 | | | | | | | | LO8 | | | | | | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
|
|
Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
|