Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | İSL4022013202 | BUSINESS POLICY AND STRATEGIC MANAGEMENT | Compulsory | 4 | 8 | 5 |
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Level of Course Unit |
First Cycle |
Objectives of the Course |
In this course it is aimed to be learnt strategies,related methods, strategic management perspective and process to provide competetive advantage.
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Name of Lecturer(s) |
Yrd. Doç. Dr. Sema Yiğit |
Learning Outcomes |
1 | Knows the basic concepts of strategic management | 2 | Lerans the analysis of the business environment | 3 | Knows the general and competitive strategies | 4 | Decides which strategy can be implemented |
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Mode of Delivery |
Formal Education |
Prerequisites and co-requisities |
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Recommended Optional Programme Components |
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Course Contents |
Strategic management terms and concepts, strategic management process and its components, the external environment analysis, business analysis, mesuring environmental factors, strategic orientation, basic strategies, corporate strategies, competitive strategies, international strategies, strategy implementation, strategic evaluation and control. |
Weekly Detailed Course Contents |
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1 | Strategic Management related terms and concepts | | | 2 | Strategic management process and elements | | | 3 | External environment analysis | | | 4 | Business analysis | | | 5 | Measurement of environmental factors | | | 6 | Strategic guidance | | | 7 | Basic Strategies and sub-groups | | | 8 | Corporate strategies | | | 9 | Midterm Exam | | | 10 | Competitive strategies | | | 11 | Strategies of departmants | | | 12 | International strategies | | | 13 | Techniques and applications in the implementation of management strategies | | | 14 | Strategic evaluation and control | | | 15 | Final exam | | |
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Recommended or Required Reading |
İşletmelerde Stratejik Yönetim - H. Ülgen, S.K. Mirze |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
SUM | 0 | |
SUM | 0 | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | SUM | 100 |
| Language of Instruction | | Work Placement(s) | |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 3 | 42 |
Self Study | 14 | 4 | 56 |
Individual Study for Mid term Examination | 1 | 11 | 11 |
Individual Study for Final Examination | 1 | 11 | 11 |
Reading | 14 | 2 | 28 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | | | | | | 4 | | | 4 | | | 4 | | | | | | 4 | | | 4 | | | LO2 | | | | | | 4 | | | 4 | | | 4 | | | | | | 4 | | | 4 | | | LO3 | | | | | | 4 | | | 4 | | | 4 | | | | | | 4 | | | 4 | | | LO4 | | | | | | 4 | | | 4 | | | 4 | | | | | | 4 | | | 4 | | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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