| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRA4092016174 | CORPORATE IDENTITY DESIGN | Elective | 4 | 7 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| This lecture includes the examination of corporate identity design processes and the processes of preparing and presenting corporate identity elements within the framework of communication design problems. |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | Students can make designs by synthetising their knowledge about art and design. | | 2 | Students can establish a relationship between different disciplines of art and design. | | 3 | They can design a product/work or process that will meet the problems and requirements. | | 4 | They can comprehend the importance of lifelong learning and fulfill its requirements. | | 5 | They can identify and analyse art and design problems both at the local and global levels. | | 6 | They can establish a relationship between design techniques that had emerged in the history of art and design and the contemporary techniques. | | 7 | They can finalise a design by using necessary materials in the solution of art and design problems. | | 8 | They can carry out investigations, synthesis, evaluation and interpretation during the design process. | | 9 | They can analyse art and design problems. | | 10 | They can display sensitivity towards environment by selecting environment-friendly materials used in the design. | | 11 | They can follow current problems and produce designs in relation to these problems. | | 12 | They learn effective communication methods and can express themselves effectively. | | 13 | They have professional and ethical responsbility consciousnes in terms of intellectual properties. | | 14 | They know and apply methods, techniques and tools of graphic design. |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Design logo, logotype for corporations
Design identity for corporations
Constitute corporate identity for corporations
Prepare identity implementation for corporations |
| Weekly Detailed Course Contents |
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| 1 | Discussion and information about process of lecture Definition of corporate culture and corporate identity | | | | 2 | Importance and specialities of creating corporate identity | | | | 3 | Examining examples examining corporate culture, identity and branding process of different companies | | | | 4 | Observation of the process of creating corporate identity booklets | | | | 5 | Choosing or finding a corporate to design corporate identity | | | | 6 | Study of corporate identity logo choosing colour business card letterheads and envelope | | | | 7 | Midterm-work submissions | | | | 8 | What is the corporate identity booklet? Observation examples of booklets. Observation to examples of 3 different and other companies’ corporate identity booklets. | | | | 9 | Observation process of corporate identity booklet | | | | 10 | Preparing corporate identity booklet | | | | 11 | As part of project examing corporate identity; finalization logo and logotype process and discussion of corporate font family/ families. | | | | 12 | Preparing to product standarts of corporate identity booklet | | | | 13 | Comletion essential of booklets and observation in terms of graphic design standarts | | | | 14 | Comletion essential of booklets and observation in terms of graphic design standarts | | |
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| Recommended or Required Reading |
| SEDEN, P. Yeni Başlayanlar İçin Kurumsal Kimlik ve Marka, Detay Yayıncılık
OLINS, W. (1989), Corporate Identity; How to Make Business Strategy Visible Through Design, Massachusetts: Harvard Businesss School Press.
REIL, V. (1995), Principles Of Corporate Communications, London: Prentice Hall. SCHIMMIT, S. (1997). Marketing Aesthetics, New York: Free Press. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 10 | 10 |
| Final Examination | 1 | 10 | 10 |
| Attending Lectures | 14 | 5 | 70 |
| Practice | 2 | 15 | 30 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO2 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO5 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | | LO6 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | | LO7 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO8 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO9 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO10 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO11 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO12 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO13 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO14 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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