| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRA3092016174 | ADVERTISING PHOTOGRAPHY | Elective | 3 | 5 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Having a basic knowledge of advertise photography. Having the knowledge of production techniques and methods of advertising photo. Developing projects in the light of this information to the studio and outdoor applications. |
| Name of Lecturer(s) |
| Doç.Dr.Mehmet Fatih YELMEN |
| Learning Outcomes |
| 1 | He/she can make designs by synthesizing his/her knowledge on art and design. | | 2 | He/she has the ability to make connections among the different disciplines of art and design. | | 3 | He/she can design a product/ a work or a process that will meet the needs. | | 4 | He/she has the ability to understand the importance of life-long learning and meet the needs. | | 5 | He/she has the ability to define and analyze local and global art and design problems. | | 6 | He/She can interrelate senses of design that have arisen in art and design history with current senses of design. | | 7 | He/she has the competence to accomplish the design bu using materials needed in solving art and design problems. | | 8 | He/she has the ability to search, synthesize, evaluate and interpret in design process. | | 9 | He/she can analyze art and design problems | | 10 | He/she has the competence of being sensitive while choosing the materials in design process. | | 11 | By following the recent matters, he/she can produce designs regarding these problems. | | 12 | He/She express him/herself by learning effective communciation skills. | | 13 | He/she has the sense of occupational and ethical responsibility about ideas or art pieces. | | 14 | He/she knows graphic design methods, techniques and tools and adopts them. |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| 1. Having a basic knowledge of advertising photography.
2.Know the qualifications required of an advertising photograph.
3.It can use a photo lab equipment and apparatus
4.It can effectively use to advertising photography lighting techniques.
5.It can take promotional products and models photo at studio or outdoors. |
| Weekly Detailed Course Contents |
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| 1 | Meeting with the students, the course content of speech. informing the students | | | | 2 | Apply knowledge of basic photography for advertising photography, questioning of the concepts of art photography and commercial photography. | | | | 3 | Editing advertising photography. Examination of studio and outdoor photography | | | | 4 | Design and application of outdoor advertisement photo. | | | | 5 | Advertising photography studio use. | | | | 6 | Introducing studio equipment. | | | | 7 | Working with studio lights; the use of a combination of different light sources. | | | | 8 | Intermediate exam | | | | 9 | The first choice of subject for the application of advertising photography. | | | | 10 | Assessment of weekly shots | | | | 11 | Assessment of weekly shots | | | | 12 | The second choice of subject for the application of advertising photography. | | | | 13 | Assessment of weekly shots | | | | 14 | Evaluatin studies obtained during the period. | | |
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| Recommended or Required Reading |
| Çizgen,Gültekin. Renk Dünyamız:101 Kompozisyon 101 Yorum, Say Yayınları 2006
Ergin, Erhan. Her Yönüyle Fotoğrafçılık Tekniği, İnkılap Kitabevi
Kelby, Scott. Dijital Fotoğrafçının El Kitabı, Cilt 1- Cilt 2, Alfa Yayınları
Mıchael Langford, Yaratıcı Fotoğrafçılık, İnkılap Kitabevi. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 5 | 5 |
| Final Examination | 1 | 5 | 5 |
| Attending Lectures | 14 | 4 | 56 |
| Practice | 14 | 4 | 56 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | | LO2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO6 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | LO7 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | LO8 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | LO9 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO10 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO11 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO12 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO13 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO14 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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