| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İSL4162013202 | INTERNATIONAL MARKETING | Elective | 4 | 8 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| To learn the International marketing concepts of globalization and the factors affecting international marketing. |
| Name of Lecturer(s) |
| Yrd. Doç. Dr. Alperen M. YİĞİT |
| Learning Outcomes |
| 1 | International marketing concept is defined. | | 2 | Marketing Plan is created. | | 3 | It describes international marketing environment. | | 4 | It would have grasped the marketing mix in international marketing. |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| basic concepts of international marketing, international marketing plan, international flare in product, pricing, distribution and promotion decisions, international marketing research. |
| Weekly Detailed Course Contents |
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| 1 | Yesterday and today's international trade | | | | 2 | Globalization | | | | 3 | Basic concepts in international marketing | | | | 4 | The creation of a marketing plan | | | | 5 | International marketing environment | | | | 6 | International marketing environment | | | | 7 | Product decisions | | | | 8 | Product decisions | | | | 9 | Midterm exam | | | | 10 | Pricing decisions | | | | 11 | Pricing decisions | | | | 12 | Distribution decisions | | | | 13 | Distribution decisions | | | | 14 | Promotion decisions | | | | 15 | International marketing research | | | | 16 | Final exam | | |
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| Recommended or Required Reading |
| Uluslararası Pazarlama Yönetimi - Prof. Dr. Mehmet Karafakıoğlu - Beta Yayın |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 10 | 10 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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