| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İSL3242013202 | ADVERTISING PLANNING AND MANAGEMENT | Elective | 3 | 6 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| • to provide information on the basic stages of ad scheduling,
• to give information about the role of advertisers and advertising agencies in the process of planning an advertising campaign,
• to research an ad campaign and perform the planning and implementation phases
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| Name of Lecturer(s) |
| Işıl Özden ÇITIR |
| Learning Outcomes |
| 1 | Reklam planlaması kavramını açıklayarak analiz edebilir. | | 2 | Reklamda yaratıcı strateji süreçlerini açıklayabilir. | | 3 | Basın, televizyon ve radyo için reklam planlaması yapabilmek ve reklam kampanyalarını değerlendirebilmek | | 4 | Explain and analyze the concept of Ad scheduling | | 5 | Explain the processes of creative advertising strategy | | 6 | Able to plan and evaluate advertising campaigns of press, television and radio advertising |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| • The concept of ad scheduling
• Advertising campaign objectives
• Product and service analysis
• Target audience
• Advertising creative strategy
• An overview of advertising media
• Press for the ad scheduling
• Planning for Television Advertising
• Planning for radio advertising
• Advertising planning new environments
• Advertising campaign evaluation
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| Weekly Detailed Course Contents |
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| 1 | The concept of advertising planning | | | | 2 | Advertising campaign objectives | | | | 3 | Product and service analysis | | | | 4 | Target Group | | | | 5 | Target Group | | | | 6 | Advertising creative strategy (and the use of the famous USP) | | | | 7 | Advertising creative strategy (Advertising positioning concept 1) | | | | 8 | Mid-term Exam | | | | 9 | Advertising creative strategy (Advertising positioning concept 2) | | | | 10 | An overview of advertising media | | | | 11 | Planning of press advertising | | | | 12 | Planning of television advertising | | | | 13 | Planning of radio advertising | | | | 14 | Planning of new media advertising | | | | 15 | Evaluation of advertising campaign | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 3 | 14 | 42 |
| Self Study | 3 | 14 | 42 |
| Individual Study for Homework Problems | 1 | 14 | 14 |
| Individual Study for Mid term Examination | 10 | 1 | 10 |
| Individual Study for Final Examination | 10 | 1 | 10 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 3 | 4 | 4 | | | | | | | | | | | | | | | | | | | | | LO2 | 4 | 5 | 3 | 4 | | | | | | | | | | | | | | | | | | | | | LO3 | 3 | 4 | 4 | 2 | | | | | | | | | | | | | | | | | | | | | LO4 | | | | | | | | | | | | | | | | | | | | | | | | | LO5 | | | | | | | | | | | | | | | | | | | | | | | | | LO6 | | | | | | | | | | | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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