| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | ZFS4012016959 | PUBLIC RELATIONS | Elective | 4 | 7 | 6 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of this course is to teach the basic principles of PR and the tools and methods used in PR process. Application of the case study in the problems met, understanding the role of PR in the business administration and recognizing the target market. |
| Name of Lecturer(s) |
| Prof.Dr. Cavit YAVUZ |
| Learning Outcomes |
| 1 | Students will be able to learn the objectives and basic principles of PR. | | 2 | Students will be able to comprehend the methods and instruments used in PR | | 3 | Students will be able to emphasize the methods of Pr presentation |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Concept of Public Relations and its development in history. Basic Principles of PR; Module of case study used in problem solving of PR; organisation and management of PR; Recognizing Target Markets. |
| Weekly Detailed Course Contents |
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| 1 | Concept of PR and its history | | | | 2 | PR and similar concept | | | | 3 | Purposes of PR | | | | 4 | Basic Principles of PR | | | | 5 | Methods of recognizing your target market | | | | 6 | Methods of Advertising in PR | | | | 7 | Methods of Advertising in PR | | | | 8 | Mid-term Exam | | | | 9 | PR in terms organizations | | | | 10 | PR in private sector and public sector | | | | 11 | Qualifications of a PR expert | | | | 12 | PR process | | | | 13 | Public opinion matter in PR | | | | 14 | Target audience in PR | | | | 15 | PR in virtual environment | | | | 16 | Final exam | | |
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| Recommended or Required Reading |
| Public Relations Doç. Dr. Cavit YAVUZ
Public Relations Güngör ONAL
Zeyyat SABUNCUOĞLU, Public Relations in Company
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 5 | 5 |
| Final Examination | 1 | 5 | 5 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 3 | 42 |
| Individual Study for Homework Problems | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 10 | 2 | 20 |
| Individual Study for Final Examination | 10 | 2 | 20 |
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| Contribution of Learning Outcomes to Programme Outcomes |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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