Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
ZFS4032016954	MARKETING ANDADVERTISING	Elective	4	7	6

Level of Course Unit

First Cycle

Objectives of the Course

The aim of the course is; marketing environment, strategic marketing, marketing research, consumer markets and consumer behavior, industrial markets, market segmentation, target market selection, advertising and public relations, marketing mix, marketing concepts, and basic concepts of modern marketing and its application. product, price, distribution and entitlement.

Name of Lecturer(s)

Öğretim Görevlisi Harun ÇAM

Learning Outcomes

1	Identify the environmental factors that may affect marketing decisions, develop and implement strategic marketing plan.
2	Consumer behavior learns the factors that influence decision making mechanisms and purchasing decisions.
3	The characteristics of consumer markets and the characteristics of industrial purchasing behavior.
4	Product, price, promotion, distribution and advertising.
5

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

This course covers the definition, scope, development stages of marketing understanding, strategic marketing planning, marketing environment, market segmentation, marketing research, marketing information system, market types, product, price, promotion, distribution, personal sales and sales development, electronic marketing and service marketing issues.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Definition and scope of marketing, development of marketing understanding, and recent developments
2	Marketing environment
3	Marketing Research and Marketing Information System
4	Strategic Marketing Planning, Marketing Planning,
5	Market Varieties
6	Market Segmentation and Target Market Selection
7	Made
8	Mid-term exam
9	Price
10	promotion
11	Personal Sales and Sales Development
12	Advertisement and Public Relations
13	Electronic Marketing
14	Distribution
15	Service Marketing
16	Final Exam

Recommended or Required Reading

İsmet Mucuk, Marketing Principles, Istanbul: Türkmen Bookstore, 2014 İsmet Mucuk, Basic Marketing Information, Istanbul: Turkmen Bookstore, 2016

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	14	2	28
Practice	14	2	28
Individual Study for Homework Problems	9	4	36
Individual Study for Mid term Examination	7	4	28
Individual Study for Final Examination	7	10	70
TOTAL WORKLOAD (hours)			192

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25	PO 26	PO 27	PO 28	PO 29
LO1	2	1	1	2	2	4	4	2	2	1	2	3	3	2	3	3	3	3	1	3	3	3	4	3	3	1	2
LO2	2	2	3	1	2	3	3	2	2	3	3	2	3	3	2	2	3	2	1	2	3	3	4	2	2	1	2
LO3	2	2	2	2	2	2	2	2	2	2	2	3	2	3	2	2	3	2	1	2	3	2	3	2	2	1	1
LO4	2	2	2	3	2	2	1		1	2	2	1	3	2	2	3	2	2	2	2	2	2	2	2	3	2	3
LO5	2	4	3	3	4	4	4	3	4	4	4	4	5	4	4	4	3	4	4	4	2	2	2	2	2	2	1

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High