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Ders Öğretim Planı| Dersin Kodu | Dersin Adı | Dersin Türü | Yıl | Yarıyıl | AKTS | | UBYS1102015275 | PUBLIC RELATIONS | Seçmeli | 1 | 2 | 2 |
| | Dersin Seviyesi | | Ön Lisans | | Dersin Amacı | | Public institutions and private companies offer products and services inside and outside the target audience to promote corporate and brand sympathy, to generate interest and sustain created in order to PR departments will be employed to intermediate members PR scientific basis to provide information. PR foundations of the science, the reasons for the emergence, importance and principles to comprehend. Practice of the profession in the required target audience analysis, event design and management, media relations equipped to make about. | | Dersi Veren Öğretim Görevlisi/Görevlileri | | Ögr. Gör. Yasin DUVAN | | Öğrenme Çıktıları | | 1 | Absorb the power of communication in business life. | | 2 | Solves the mass media and methods of use. | | 3 | Public relations and publicity in solving problems related to the field of decision. | | 4 | Space-related fulfills his duties and responsibilities. | | 5 | Communications, public relations, advertising and promotion of human rights in the field of legal and ethical values are also cognizant and solutions. | | 6 | Media, public relations and advertising relationships, plans and implements the project. |
| | Öğrenim Türü | | Formal Education | | Dersin Ön Koşulu Olan Dersler | | None | | Ders İçin Önerilen Diğer Hususlar | | None | | Dersin İçeriği | | In the course of the definition of the profession of public relations, as well as the emergence and importance of this concept to other concepts will be examined closer, the differences will be set forth and to be able to practice the profession of public relations will provide basic information required. Foundations of the science of public relations, the emergence and historical development of the public relations department structuring, professional staff must have, features, public relations, print and visual tools used in this course is the subject. | | Haftalık Ayrıntılı Ders İçeriği | |
| 1 | The definition of public relations, public relations, the nature and scope of the history of public relations, public relations in the world. | | | | 2 | In Turkey, public relations, the emergence, development, and initial samples, professional and academic structure. In Turkey and in the world of public relations education. | | | | 3 | The importance of public relations, definition of communication, interpersonal communication-effective communication, colors, emblem, logo, slogan and body language communication. | | | | 4 | Public relations and advertising, public relations and marketing, public relations and publicity, public relations and propaganda | | | | 5 | Form of organization of public relations, public relations management function, public relations departments structuring. | | | | 6 | Public relations professional staff with duties and responsibilities that must be included in the presentation, writing text. | | | | 7 | Principles of the profession of public relations, public relations education. | | | | 8 | Midterm Exam | | | | 9 | In public relations audience, target audience definition. | | | | 10 | In public relations and media relations, public relations selection of channels, effective media management and monitoring, sectoral analysis and media compatibility. | | | | 11 | Definition of Corporate Public Relations, scope and application areas. Internal target audience definition and determination. | | | | 12 | What is news? News writing techniques and rules, news, photos, adaptation and selection. | | | | 13 | What is a press release? Types of press releases, press release writing rules to be followed, sample news text. | | | | 14 | In public relations organization, organizational process, press conferences, press file preparation, exhibitions, fairs, competitions, special events. | | | | 15 | Week 15 TV, radio producer and announcer, news writing, meeting management, seminars and case analysis. | | | | 16 | End-of-term exam | | |
| | Ders Kitabı / Malzemesi / Önerilen Kaynaklar | | 1- BALTA PELTEKOĞLU, Filiz (2012), What is PR?, Beta Press, Istanbul
2- KALYON, Yeşim. (2006), Public Relations, Nobel Release Distribution, Ankara.
| | Planlanan Öğrenme Aktiviteleri ve Metodları | | | Değerlendirme | |
| TOPLAM | 0 | |
| TOPLAM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | TOPLAM | 100 |
| | Dersin Sunulduğu Dil | | | Staj Durumu | | None |
| | İş Yükü Hesaplaması | |
| Midterm Examination | 1 | 2 | 2 | | Final Examination | 1 | 2 | 2 | | Individual Study for Mid term Examination | 8 | 4 | 32 | | Individual Study for Final Examination | 8 | 4 | 32 | |
| Program ve Öğrenme Çıktıları İlişkisi | | ÖÇ1 | 2 | 2 | 3 | 4 | 2 | 2 | 3 | 5 | 1 | 1 | 3 | 1 | | | | 3 | 1 | 1 | 1 | 5 | 2 | | | | | 2 | 2 | 1 | 4 | 5 | | ÖÇ2 | 2 | 3 | 2 | 3 | 5 | 3 | 2 | 3 | 1 | 1 | 4 | 1 | | | | 4 | 1 | 2 | 3 | 5 | 3 | | | | | 2 | 2 | 1 | 5 | 5 | | ÖÇ3 | 2 | 2 | 3 | 3 | 3 | 2 | 4 | 4 | 1 | 1 | 3 | 2 | | | | 4 | 2 | 2 | 2 | 5 | 3 | | | | | 2 | 2 | 1 | 5 | 5 | | ÖÇ4 | 3 | 3 | 2 | 3 | 2 | 2 | 3 | 3 | 1 | 1 | 3 | 1 | | | | 4 | 2 | 2 | 2 | 5 | 3 | | | | | 2 | 2 | 2 | 5 | 5 | | ÖÇ5 | 5 | 5 | 4 | 4 | 3 | 2 | 4 | 4 | 1 | 1 | 3 | 1 | | | | 4 | 2 | 2 | 2 | 5 | 3 | | | | | 2 | 2 | 2 | 5 | 5 | | ÖÇ6 | 3 | 4 | 4 | 4 | 3 | 5 | 4 | 5 | 1 | 1 | 3 | 1 | | | | 5 | 2 | 2 | 2 | 5 | 3 | | | | | 2 | 2 | 2 | 5 | 5 |
| | * Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek |
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