| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | ISEC2252022837 | GENERAL BUSINESS | Elective | 2 | 3 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| With this course students ; tourism management Hotel Management Inc. the company Gaining the ability to use relevant understanding of the basic concepts visit It is aimed . |
| Name of Lecturer(s) |
| Öğr. Gör. Mustafa SARI |
| Learning Outcomes |
| 1 | Students define the basic characteristics and type of hotel business . | | 2 | Students define the organizational structure of the hotel business . | | 3 | Students will identify activities carried out in the hotel business | | 4 | Students define the basic parts of the hotel and the functions of this department within the organization. | | 5 | Student hotel defines the types of communication and the rules written in enterprises. | | 6 | Students with general business rules define the business logic in parallel in the hotel business |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Introduction to the Hospitality Industry , Development of the hospitality industry in the world, Hotels Definition and Characteristics of Business, the hotel business in Turkey Classification, classification of Business Administration from the legal point of view in Turkey
Hotels, Management of Hotel Business, Hotel Management in Business Functions of Human Resources Management in Hotels and functionality , Hotel Marketing in Business, Marketing Mix in Hotels Investigation , Differentiation in hotels |
| Weekly Detailed Course Contents |
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| 1 | Introduction to Hospitality Industry | | | | 2 | Development of the hospitality industry in the world | | | | 3 | Definition and Characteristics of the Hotel Business | | | | 4 | Classification of Hotel Business in Turkey | | | | 5 | Classification from the legal point of view of enterprises in Turkey
Hotel Operations | | | | 6 | Management in Hotels | | | | 7 | Management Functions in Hotels | | | | 8 | Midterm | | | | 9 | Human Resources Management in Hotels and Functions | | | | 10 | Marketing in Hotels | | | | 11 |
Investigation of Marketing Mix in Hotels | | | | 12 | Selection of Target Market in Hotels | | | | 13 | Differentiation in hotel technology mills | | | | 14 | General evaluation | | |
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| Recommended or Required Reading |
| Turizm İşletmeleri, Detay Yayıncılık, Remzi Altınışık ve diğerleri. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 1 | 14 |
| Discussion | 5 | 2 | 10 |
| Self Study | 5 | 2 | 10 |
| Individual Study for Mid term Examination | 6 | 2 | 12 |
| Individual Study for Final Examination | 6 | 2 | 12 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | | 4 | | | 4 | | | | 3 | | | | | | | 1 | | 4 | | | | LO2 | 3 | | 4 | | | 4 | | | | 3 | | | | | | | 1 | | 4 | | | | LO3 | 3 | | 4 | | | 4 | | | | 3 | | | | | | | 1 | | 4 | | | | LO4 | 3 | | 4 | | | 4 | | | | 3 | | | | | | | 1 | | 4 | | | | LO5 | 3 | | 4 | | | 4 | | | | 3 | | | | | | | 1 | | 4 | | | | LO6 | 3 | | 4 | | | 4 | | | | 3 | | | | | | | 1 | | 4 | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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