| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | PSEC2122018835 | ADVERTISING TECHNIQUES | Elective | 2 | 4 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| to cognition advertisement preparation process with technical dimensions
to cognition creative process in advertisement
to development case study
to cognition advertising campaign of the steps
to produce Advertising campaign case study |
| Name of Lecturer(s) |
| Öğr.Gör. DENİZ AKIN |
| Learning Outcomes |
| 1 | To learn advertising activities, processes, tools, and application techniques. | | 2 | To prepare advertising work in different advertising media | | 3 | To have advertising campaign preparation information the process of with theory and practice | | 4 | To prepare Advertising campaign |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| to produce advertising; Concept creation and visualization, graphic design elements, Visual analysis, analysis, creativity, advertising media and tools for the construction of the draft.Advertising campaign of the steps of the clutch; Advertising campaign case study preparation. |
| Weekly Detailed Course Contents |
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| 1 | To categorize advertising media and tools | | | | 2 | Graphic design elements in written and printed advertising media and tools; Visual and textual analysis, | | | | 3 | Features of effective advertising; advertising strategies, case studies | | | | 4 | Graphic design elements in broadcasting advertising media and tools; Visual and textual analysis, | | | | 5 | Features of effective advertising in broadcasting advertising media and tools; advertising strategies, case studies | | | | 6 | Graphic design elements in outdoor advertising media and tools; Visual and textual analysis | | | | 7 | Features of effective advertising in outdoor advertising media and tools; advertising strategies, case studies | | | | 8 | Organizational structure of advertising agencies | | | | 9 | Midterm Exam | | | | 10 | Ad campaign concept and advertising campaign preparation process | | | | 11 | Ad campaign concept and advertising campaign preparation process; Sample ad campaigns review | | | | 12 | Advertising campaign example preparation; Group Presentations. | | | | 13 | Advertising campaign example preparation; Group Presentations. | | | | 14 | Advertising campaign example preparation; Group Presentations. | | | | 15 | Advertising campaign example preparation; Group Presentations. | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 2 | 28 |
| Practice | 8 | 2 | 16 |
| Team/Group Work | 5 | 2 | 10 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 3 | 4 | 3 | 3 | 4 | 3 | 4 | 5 | | LO2 | 3 | 3 | 4 | 4 | 3 | 3 | 3 | 3 | 4 | 4 | | LO3 | 3 | 4 | 4 | 3 | 3 | 4 | 3 | 4 | 4 | 3 | | LO4 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 4 | 3 | 3 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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