Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
PSEC2042018835PUBLIC OPINION POLLSElective242
Level of Course Unit
Short Cycle
Objectives of the Course
With this course students; the concept of public opinion, public research methods and techniques, and public opinion research.
Name of Lecturer(s)
Öğr.Gör.Mehmet YALÇINKAYA
Learning Outcomes
1Kamuoyu araştırması tasarımı yapmak
2Anket sorularını ve yapısını hazırlamak
3Araştırma verilerinin analizini yapmak
4To design public opinion research
5Preparing survey questions and structure
6To analyze the research data
Mode of Delivery
Formal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
For the Public Opinion Research course, the concept of public opinion and its historical development, public opinion in different political systems, public research, market research, market research and private research, basic knowledge and innovations in market research process.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1The concept of public opinion
2Data collection methods
3Data collection techniques
4Research topic
5Research methods and techniques
6Research methods and techniques
7Research application
8Midterm
9Research application
10Analysis of data
11Analysis of data
12Analysis of data
13Evaluation of research results
14Evaluation of research results
15Evaluation of research results
16Final exam
Recommended or Required Reading
Kamuoyu Araştırmaları Celinda C.Lake&Pat Callbek Harpen
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
Yarıyıl (Yıl) İçi Etkinlikleri40
Yarıyıl (Yıl) Sonu Etkinlikleri60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination11010
Final Examination199
Quiz11010
Attending Lectures14228
Report Presentation122
TOTAL WORKLOAD (hours)59
Contribution of Learning Outcomes to Programme Outcomes
PO
1		PO
2		PO
3		PO
4		PO
5		PO
6		PO
7		PO
8		PO
9		PO
10
LO12  3 4 43 
LO23     2   
LO35   3   34
LO4          
LO5          
LO6          
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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