Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
PSEC2022018835	PUBLIC RELATIONS APPLICATIONS and SAMPLE EVENTS	Elective	2	4	2

Level of Course Unit

Short Cycle

Objectives of the Course

To explain public relations practices with various examples

Name of Lecturer(s)

ÖĞR. GÖR. NEJAT ÜSTÜN

Learning Outcomes

1	Determination of professional field applications of Public Relations
2	Explain applications with examples
3	Public Relations activity management application
4	Crisis management practice in Public Relations
5	Disclosure of public relations and media relations

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Crisis management in relation to the public, marketing, relations with the public, event management, social responsibility related to the public, media relations

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Crisis management in public relations
2	Crisis management in public relations practice
3	Puplic relationships with marketing-oriented
4	Puplic relationships with marketing-oriented practice
5	Event management in puplic relations
6	Event management in puplic relations practice
7	Social responsibility in puplic relations
8	Midterm
9	Social responsibility in puplic relations practice
10	Media relations in puplic relations
11	Media relations in puplic relations practice
12	puplic relations in institution
13	puplic relations in institution practice
14	Practices
15	Overview
16	Final exam

Recommended or Required Reading

Public Relations Practices and Case Studies, Anadolu University Press.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	14	2	28
Self Study	14	2	28
Individual Study for Mid term Examination	1	6	6
Individual Study for Final Examination	1	6	6
TOTAL WORKLOAD (hours)			70

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO1	5	3	4	4	3	5	5	4	3	3
LO2	5	3	4	4	3	5	5	4	3	3
LO3	5	3	4	4	3	5	5	4	3	3
LO4	5	3	4	4	3	5	5	4	3	3
LO5	5	3	4	4	3	5	5	4	3	3

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High