| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | PSEC2152018835 | MEDIA AND MEDIA PLANNİNG | Elective | 2 | 3 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| to teach types of media
to give the students basic information about general concepts related to media planning
to provide the basic knowledge about preparation of media plan
to introduce the students with broadcasting bands, message planning, channel planning,
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| Name of Lecturer(s) |
| ÖĞR. GÖR. NEJAT ÜSTÜN |
| Learning Outcomes |
| 1 | To have the knowledge and skills of media planning process | | 2 | Effectively be able to define the closest related to the concepts of media planning. | | 3 | To have knowledge about and awareness of Media planning process Stages |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| basic principles of planning
the basic concepts of media planning
new media planning approaches
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| Weekly Detailed Course Contents |
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| 1 | Media Planning Concept: Media Planning Chain Rings | | | | 2 | Marketing strategy and media planning: Planning of Media Relations and Marketing | | | | 3 | Media and advertising bump Place in Campaign Studies | | | | 4 | Media Planning Ahead Planners Need to Do the Work | | | | 5 | Pre-Planning Questions You Should Sosrul: Media Planning Strategies Used in the Timing | | | | 6 | The relationship between media and consumer advertising | | | | 7 | Consepts related to Media Planning | | | | 8 | MIDTERM | | | | 9 | Consepts related to Media Planning | | | | 10 | Media Planning Stage: Advertising can be used in Kampaya Selection of Advertising Media and Tools | | | | 11 | Media Planning Stage: Advertising can be used in Kampaya Selection of Advertising Media and Tools | | | | 12 | Problems in Media Planning | | | | 13 | New Planning Models | | | | 14 | Sample Preparation of Media Planning | | | | 15 | Sample Preparation of Media Planning | | | | 16 | FINAL EXAM | | |
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| Recommended or Required Reading |
| BAŞAL, B. , Medya Planlaması |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 2 | 2 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Question-Answer | 14 | 2 | 28 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 3 | 5 | | LO2 | 4 | 4 | 4 | 3 | 4 | 3 | 4 | 5 | 4 | 5 | | LO3 | 4 | 5 | 5 | 4 | 3 | 3 | 4 | 5 | 5 | 5 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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