Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
PSEC2132018835	MARKETING COMMUNICATIONS	Elective	2	3	2

Level of Course Unit

Short Cycle

Objectives of the Course

Contact başlayarak.pazarl it from the concept of communication, marketing communication integrated marketing communication from the student's across the road to ensure the correct use of concepts that may arise.

Name of Lecturer(s)

Öğr.Gör.Mehmet YALÇINKAYA

Learning Outcomes

1	Promotion mix to compare practices
2	Marketing communications planning and organization of activities to make
3	Direct marketing, Internet marketing methods to analyze

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Advertising, sales promotion, public relations, direct marketing, using mixed media on developments in the marketing industry to prepare students

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	The concept of marketing communications and
2	Contact the concept and elements.
3	Integrated marketing communication.
4	Promotion mix applications.
5	Advertising, PR and publicity
6	Personal selling and sales promotion.
7	Elements of the marketing mix and marketing communications.
8	Midterm Exam
9	Product and packaging.
10	Distribution and marketing communications.
11	Price of the communication dimension.
12	Direct marketing, marketing on the Internet.
13	Marketing communications planning and organization of events.
14	Marketing communications and ethics.
15	The concept of marketing communications and
16	Final exam

Recommended or Required Reading

Pazarlama İletişim Yönetimi -Yavuz ODABAŞI, Mine OYMAN Pazarlama İletişimi-Nihal Paşalı Taşoğlu

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Makeup Examination	1	1	1
Attending Lectures	14	2	28
Case Study	14	1	14
Individual Study for Mid term Examination	1	6	6
Individual Study for Final Examination	1	9	9
TOTAL WORKLOAD (hours)			60

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO1	3			3		3		2
LO2		2					3			3
LO3			4		3				2

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High