| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | PSEC2072018835 | BRAND MANAGEMENT | Elective | 2 | 3 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| It aims to understand what the "brand", an important concept in public relations and marketing, means and why it is so important nowadays. It is also aimed at students to know the components of the brand and to understand and interpret how a brand is managed in this direction. |
| Name of Lecturer(s) |
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| Learning Outcomes |
| 1 | They define the concept of brand and its importance to the public | | 2 | Understanding the relationship between brand and identity. | | 3 | Markanın bileşenlerini ayırt eder. | | 4 | | | 5 | |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| They define the concept of brand and its importance to the public |
| Weekly Detailed Course Contents |
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| 1 | Login
| | | | 2 | What is a Brand? | | | | 3 | "Identity" relationship with the brand | | | | 4 | Brand Components | | | | 5 |
Name, symbol and slogan | | | | 6 | Brand types | | | | 7 |
Brand identity and positioning | | | | 8 | Midterm | | | | 9 | Organization, Product and Brand
| | | | 10 | Person Brand Concept | | | | 11 | Person Brand Concept | | | | 12 | Country, City and Brand | | | | 13 |
Country, City and Brand | | | | 14 | Evaluation | | | | 15 | Evaluation | | | | 16 |
Final Exam | | |
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| Recommended or Required Reading |
| Marka Olmak ,T.Sabri ERDİL |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 10 | 10 |
| Final Examination | 1 | 10 | 10 |
| Makeup Examination | 1 | 10 | 10 |
| Attending Lectures | 14 | 2 | 28 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | | | | | | | | | | | LO2 | | 1 | | | | | | | | | | LO3 | | | 1 | | | | | | | | | LO4 | | | | 1 | | | | | | | | LO5 | | | | | 2 | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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