Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
PSEC2012018835	MEDİA AND PUBLİC RELATİONS VEHICLE	Elective	2	3	2

Level of Course Unit

Short Cycle

Objectives of the Course

to teach medium and tools used in the profession of public relations to equip students with the knowledge and skills of using public relations tools to enable students develop using the writing tools to allow students become proficient in learning how to set up the relationship with the media to give the students basic information about media and tolls to provide the basic knowledge about public relations writing text

Name of Lecturer(s)

DENİZ AKIN

Learning Outcomes

1	To have the knowledge and skills of using Using the media and tools of public relations
2	Effectively be able to write prease release
3	To have knowledge about and awareness of public relations texts

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Media and Tools Used in Public Relations Studies Classification Using Media and Tools Sample Development

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Environment and Tools Used in the Practice of Public Attachment Classification.
2	Written and Printed Tools, Press Release, Invitation and Letter Writing, posters and brochures on topics such as preparation Gerekeli Theoretical and Case Study
3	Written and Printed Tools, Press Release Case Review, Case of invitation and letter writing.
4	Written and Printed Tools, Poster Presentation of Case Studies Slimming and Student Poster
5	Written and Printed Tools, Slimming and Student Brochure Brochure Case Studies Repo
6	Visual and Auditory Tools, TV., Radio, Cinema Studies in the Use of media such as Cautions Public Relations.
7	Activities and Organizations, Contests, Exhibitions, Meetings, Meetings, Scientific Meetings
8	Midterm Exam
9	Activities and Organizations, Meeting and Scientific Meetings and Stages of Preparation.
10	Methods to engage with the media.
11	Methods to engage with the media; Press Conference and Stages of Preparation.
12	Methods to engage with the media, the press invitations and Trips, Press Kit, Interview.
13	Methods to engage with the media; Press Release Preparation
14	Media Relations Building Methods:Press Release Preparation, Presentation of Student Work
15	Press Release, Press Release Edited to text,
16	FINAL EXAM

Recommended or Required Reading

AYDEDE, C., Media and Public Relations BÜLBÜL, A.R., Public Relations and Publicity

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	13	2	26
Practice	4	2	8
Problem Solving	6	2	12
Discussion	8	2	16
Team/Group Work	4	2	8
TOTAL WORKLOAD (hours)			72

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO1	3	3	4	3	3	3	4	3	4	4
LO2	4	3	3	4	3	4	3	3	3	4
LO3	4	3	3	4	3	3	3	3	3	4

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High