| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SEC1182010776 | BUSINESS MANAGEMENT | Elective | 1 | 2 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Mesleki ve gündelik anlamda temel iletişim becerilerinin kazanılması |
| Name of Lecturer(s) |
| Öğr. Gör. Dr. Nimet ERYİĞİT |
| Learning Outcomes |
| 1 | will learn the basic elements of media literacy,methods, media strategies and communication techniques. | | 2 | will gain the necessary theoretical knowledge about the field. | | 3 | will gain practical background competency for upcoming communication courses in the curriculum. |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| Yok |
| Recommended Optional Programme Components |
| Yok |
| Course Contents |
| Temel iletişim, iş yaşamında iletişişm. |
| Weekly Detailed Course Contents |
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| 1 | Introduction to the basic elements of communication process and the different types of copmmunication | | | | 2 | The basic elements of mass communication, interpersonal communication, computer mediated communication | | | | 3 | The basic elements of mass communication, interpersonal communication, computer mediated communication | | | | 4 | The functions of communication and the role of mass media within the society | | | | 5 | Mainstream communication theories and basic concepts (from 1900 to 2000, including brief history )
| | | | 6 | Mainstream communication theories and basic concepts (from 1900 to 2000, including brief history )
| | | | 7 | Mainstream communication theories and basic concepts (from 1900 to 2000, including brief history )
| | | | 8 | Mainstream communication theories and basic concepts (from 1900 to 2000, including brief history ) + midterm exam | | | | 9 | Introduction to the basic concepts of semiology
| | | | 10 | The function of the myth within the contemporary societies
| | | | 11 | Identity construction and the role of mass media, the cration of habitus, the types of capital
| | | | 12 | Identity construction and the role of mass media, the cration of habitus, the types of capital II
| | | | 13 | Overview of the basic concepts of the mainstream communication theories I
| | | | 14 | Overview of the basic concepts of the mainstream communication theories II
| | | | 15 | Final exam | | |
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| Recommended or Required Reading |
| Ders notları |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | Yok |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 2 | 14 | 28 |
| Self Study | 1 | 14 | 14 |
| Individual Study for Mid term Examination | 6 | 1 | 6 |
| Individual Study for Final Examination | 6 | 1 | 6 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | 5 | 5 | | | | 5 | 5 | | | | | | | | | LO2 | | | 5 | 5 | | | | 5 | 5 | | | | | | | | | LO3 | | | 5 | 5 | | | | 5 | 5 | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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