Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
İKY2232009775	PUBLIC RELATIONS	Elective	2	3	2

Level of Course Unit

Short Cycle

Objectives of the Course

The course aims to explore the role of public relations in art institutions

Name of Lecturer(s)

Öğr.Gör.Ayşe KOCA

Learning Outcomes

1	To analyse the public relations
2	To define public relations
3	To explore the areas where public relations have a strong position,
4	To explore the history of public relations
5
6
7
8
9
10

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

In this course students; public relations definitions of public relations, public and private sector's importance, public relations and historical development, management as a function of public relations, public opinion, public relations campaigns, public relations ethics with the concepts are introduced.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Introduction to Public Relations
2	History of Public relations
3	Models of public relations
4	Procedures of public relations
5	Public Relations within Institutions
6	Consultant Agency
7	Targets of Public Relations
8	Mid-term Exam Reputation Management
9	Image Management
10	Media Relations
11	New Media
12	Social Responsibility
13	Institution Identity
14	Re-work general
15	Final Exam

Recommended or Required Reading

Murat SEZGİN; Meslek Yüksekokulları Için Halkla Ilişkiler, Yüce Medya Yayınları, 2007 Lesson notes

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	7	3	21
Self Study	7	3	21
Individual Study for Mid term Examination	7	2	14
Individual Study for Final Examination	7	1	7
TOTAL WORKLOAD (hours)			65

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17
LO1					5								5	5
LO2					5								5	5
LO3					5								5	5
LO4					5								5	5
LO5					5								5	5
LO6					5								5	5
LO7					5								5	5
LO8					5								5	5
LO9					5								5	5
LO10					5								5	5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High