| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İKY2202009775 | BRAND AND BRAND MANAGEMENT | Elective | 2 | 4 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To learn improvement and Evaluation, Brand and Trademark Management, Understanding of cost concept and analysis, learning work and management functions. |
| Name of Lecturer(s) |
| Öğr.Gör. Ayşe KOCA |
| Learning Outcomes |
| 1 | To able to learn Brand and Trademark, Construct Strategy, Application, Improvement | | 2 | Learning Work and Management Functions, To relation between Functions | | 3 | | | 4 | | | 5 | |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Brand and Trademark Management strategies, Trademark features, marketing and communication, Advertising and the Internet |
| Weekly Detailed Course Contents |
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| 1 | Trademark defining | | | | 2 | Trademark features and image | | | | 3 | The history of trademarking in Turkey | | | | 4 | Trademark and customer relations | | | | 5 | Trademark process | | | | 6 | Trademark and advertising | | | | 7 | Trademark image | | | | 8 | Mid-term Exam | | | | 9 | Doing strong trademark | | | | 10 | Trademark and segmentation | | | | 11 | Trademark impacts | | | | 12 | Differentiation and promised | | | | 13 | Universal value | | | | 14 | Universal value | | | | 15 | Project | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
| BRAND AND TRADEMARK MANAGEMENT, Aktuğlu; Işıl karpat |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Makeup Examination | 1 | 1 | 1 |
| Quiz | 1 | 1 | 1 |
| Self Study | 7 | 1 | 7 |
| Individual Study for Homework Problems | 7 | 1 | 7 |
| Individual Study for Mid term Examination | 7 | 1 | 7 |
| Individual Study for Final Examination | 7 | 1 | 7 |
| Reading | 7 | 2 | 14 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 2 | 3 | 3 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO2 | | | | | | | | | | | | | | | | | | | LO3 | | | | | | | | | | | | | | | | | | | LO4 | | | | | | | | | | | | | | | | | | | LO5 | | | | | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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