Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
GRAY515ADVERTISING ANALICISCompulsory115
Level of Course Unit
Second Cycle
Objectives of the Course
Having the basic theoretical and aesthetic knowledge about ad and advertising. Be able to analys and critique formal and contextual aspects of graphic design for advertising products. Be able to review and interpret comparative understanding of past and current advertising and produce contemporary, original and creative advertising ideas this knowledge, skill, using
Name of Lecturer(s)
Learning Outcomes
1He/she can make designs by synthesizing his/her knowledge on art and design.
2He/she has the ability to make connections among the different disciplines of art and design.
3He/she can design a product/ a work or a process that will meet the needs.
4He/she has the ability to understand the importance of life-long learning and meet the needs.
5He/she has the ability to define and analyze local and global art and design problems.
6He/She can interrelate senses of design that have arisen in art and design history with current senses of design.
7He/she has the competence to accomplish the design bu using materials needed in solving art and design problems
8He/she has the ability to search, synthesize, evaluate and interpret in design process.
9He/she can analyze art and design problems
10He/she has the competence of being sensitive while choosing the materials in design process.
11By following the recent matters, he/she can produce designs regarding these problems.
12He/She express him/herself by learning effective communciation skills.
13He/she has the sense of occupational and ethical responsibility about ideas or art pieces.
14He/she knows graphic design methods, techniques and tools and adopts them.
Mode of Delivery
Formal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
1. Able to identify conceptual, plastic and aesthetic knowledge of ad and advertising. 2.Having information about the historical development of advertising. 3. Having an idea past and present, about the local and universal design styles about ad and advertising. 4. Comparing to evaluate the ad formats are handled in different periods 5.Having information about the stages of production of advertising 6.Be able to evaluate the advertising design in terms of the balance between functionality and aesthetics
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Presentation of the course and explanation of the method to be followed
2Describe advertising concepts the stages of the historical development
3Examination of samples the relationship between graphic design and advertising
4Explained advertise analysis method and analysis report on the samples
5Readings and discussion of the text on the theory of advertising
6Readings and discussion of the text on the theory of advertising – advertising analysis of the sample
7Readings and discussion of the text on the theory of advertising – advertising analysis of the sample
8Midterm exam
9Readings and discussion of the text on the theory of advertising – advertising analysis of the sample
10Readings and discussion of the text on the theory of advertising – advertising analysis of the sample
11Practice : Development and implementation of the idea of an proper ad – advertising analysis of the sample
12Continuing studies; Development and implementation of the idea of an proper ad – advertising analysis of the sample
13Continuing studies; finalization of the application and evaluation
14Final exam
Recommended or Required Reading
Uğur Batı, Reklamın Dili, Alfa Basım Yayın Dağıtım Atilla Aksoy,Yeni Reklamcılık , Bilgi Üni. Yayınları Müge Elden, Reklam ve Reklamcılık, Say Yayınları Additional Books Luke Sullivan, Satan Reklam Yaratmak, MediaCat Kitapları
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
Yarıyıl (Yıl) İçi Etkinlikleri40
Yarıyıl (Yıl) Sonu Etkinlikleri60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination11515
Final Examination11515
Attending Lectures14456
Practice14342
Project Preparation11818
TOTAL WORKLOAD (hours)146
Contribution of Learning Outcomes to Programme Outcomes
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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