Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
STVY532	ANALYSIS OF ADVERTISEMENT TEXTS	Compulsory	1	2	5

Level of Course Unit

Second Cycle

Objectives of the Course

The objective of this course is to describe the influence of Hollywood Cinema on the cinemas of other countries in the context of globalization.

Name of Lecturer(s)

Learning Outcomes

1	Students can explain the concept of globalization.
2	Students can explain the relation between film and globalization.

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

In this course, the positive and negative impacts of Hollywood on the cinemas of other countries for the last 20 years will be focused. The concept of globalization will be explained and the course will be covered by the impact of globalization on film production, distribution and process of evaluation.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Perception of “global” in the world and its historical development
2	Terminological history og globalization
3	Revolution of Communication and Globalization under the light of Discoveries, inventions and techniques
4	A colonist aspect – Past and Today: colonist origins of globalization (1)
5	Colonialism and Globalization (2)
6	Orientalism and post-colonial theory
7	Post-colonial film theory and film demonstration
8	Midterm
9	Post-colonial film theory and film demonstration
10	The place of Hollywood Cinema under the light of Globalization, Capitalism and Commercial Film
11	Americanization: cultural imperialism and predominance of Hollywood Cinema over other world cinemas
12	Hollywood and Third cinema
13	European Film and Third cinema
14	Presentations
15	Presentations
16	Final

Recommended or Required Reading

Said, Edward. Şarkiyatçılık. Batının Şark Anlayışları. Çev.: Berna Üner, Metis Yayıncılık, 1999. Güzel, C. Sömürgeci Söylem ve Sinema: Kültürel Yanlılığın Yeniden Sunumu, İstanbul: Bağlam Yayıncılık, 2001

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	2	2
Final Examination	1	2	2
Attending Lectures	14	2	28
Project Presentation	1	30	30
Individual Study for Mid term Examination	1	30	30
Individual Study for Final Examination	2	30	60
TOTAL WORKLOAD (hours)			152

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9
LO1	4
LO2		3

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High