Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
STVY509	FILM AND NEW MEDIA	Compulsory	1	1	5

Level of Course Unit

Second Cycle

Objectives of the Course

The course aims to introduce different communication systems of different countries in relation to their political, economic and social structures. It is also aimed to compare different systems so that it is possible to evaluate the media practices in Turkey.

Name of Lecturer(s)

Assoc. Prof. Dr. Mehmet YILMAZ

Learning Outcomes

1	To be able to differentiate the difference between media systems.
2	To list the main characteristics of new media
3	To be able to compare new and traditional media
4	To analyse new media texts

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Main theories of media systems: Authoritarian. Liberal, Social Responsibilty, Soviet-Communist, Development Media, Democratic Participant Theories. Contemporary media policies: privatization, deregulation. Broadcasting policies in USA and EU countries. Broadcasting in Turkey.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	The development of four basic theories of media performance.
2	In addition to four basic theories, the two theories added by McQuail and their main characteristics.
3	Comparison of control mechanisms in different countries through different theories.
4	Broadcasting system in USA. Main elements of broadcasting like networks, independent stations etc.
5	Federal Communication Commission (FCC):Its practices and its role in the American media system
6	Radio broadcasting in US. Public radios, community radios and characteristics of radio broadcasting in USA.
7	Global broadcasting system.
8	Midterm Exam
9	BBC and private TV: Principles, practices and program structure.
10	French Broadcasting System.
11	Italian Broadcasting System.
12	Changes in communication policies: Privatization and deregulation. Influence of liberal thought on communication.
13	Main characteristics of Western Europe communication policies before and after 1980. The state of public broadcasting.
14	Evaluations of broadcasting system and regulations through theories.
15	Concentration and its effects in Turkey and around the world.
16	Final Exam

Recommended or Required Reading

Bek, Mine Gencel, “Devlet, Piyasa ve Demokratik Bir İletişim Düzeni: Türkiye’de Medyanın Son On Yılı”, İletişim, 2000/8 Bek, Mine Gencel, Avrupa Birliği ve Türkiye’de İletişim Politikaları, Ümit, Ankara, 2003 Çaplı, Bülent, Televizyon ve Siyasal Sistem, İmge, Ankara, 2001 Topuz, Hıfzı, ve d., Basında Tekelleşme, Tuses ve İlad Yayını, İstanbul 1989 Fiske, John, Television Culture, Routledge, London, 1987 Vural, Sacide, Kitle İletişiminde Denetim Stratejileri, Özışık Matbaası, Ankara, 1994 ÖNÜR, N., (2001); Küreselleşen Dünyada İletişim ve Toplum, Alp Yayınevi, Ankara. STANLEY J.BARAN, DENNIS K.DAVIS. (2008) Mass Communication Theory: Foundations, Ferment, and Future

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	2	2
Final Examination	1	2	2
Project Preparation	2	35	70
Project Presentation	2	5	10
Writing Paper	1	35	35
Individual Study for Mid term Examination	1	15	15
Individual Study for Final Examination	1	20	20
TOTAL WORKLOAD (hours)			154

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9
LO1	4						5
LO2		3			3			2
LO3			4			4
LO4				5					5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High