Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
STVY516	NEW MEDIA STUDIES	Compulsory	1	2	5

Level of Course Unit

Second Cycle

Objectives of the Course

Communication Arts aim theoritical knowledge education about communication discipline for students. It is aimed to make students gain different perspectives as a result of transfering communication instruments which are unchangeable parts of communication process with both historical and technological developments.

Name of Lecturer(s)

Learning Outcomes

1	Students will be able to define the concepts of communication, art, culture and others on the field (Public Relations and Advertisement) and to associate the acquired theoretical information with the practices in the sector
2	To gain the success on the field of Public Relations and Advertisement they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
3	By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field (Public Relations and Advertisement) related to cultural, social and technological improvements.
4
5

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Communication instruments which are unchangeable parts of communication process with both historical and technological developments.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Introducitions: Course content
2	Communication Feature and Process
3	Model and Theoritical Concepts and Difference
4	Information Theory
5	Interacton Theory
6	Technological Determinism Kuramı
7	Media Theory
8	Midterm Exam
9	Communication Environment
10	New Media Environment
11	New Media Environment Elements
12	New Communication Types
13	Student Presentations
14	Student Presentations
15	Assesment
16	Final

Recommended or Required Reading

Lecture notes Lazar, Judith. İletişim Bilimi, İstanbul: Vadi Yayınları, 2001. Mutlu, Erol. Kitle İletişim Kuramları, İstanbul: Ütopya Yayınevi, 2003. Alemdar, K. and Erdoğan, İ. Popüler Kültür ve İletişim. Ankara: Erk Yayınları, 2005. Atabek, Ümit. İletişim ve Teknoloji Yeni Olanaklar – Yeni Sorunlar. Ankara: Seçkin Yayınları, 2001.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	2	2
Final Examination	1	2	2
Project Preparation	2	30	60
Project Presentation	2	2	4
Individual Study for Mid term Examination	1	40	40
Individual Study for Final Examination	1	40	40
TOTAL WORKLOAD (hours)			148

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9
LO1	4
LO2		5
LO3			3
LO4				2
LO5					1

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High