| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRA4012015174 | PACKAGING DESIGN | Compulsory | 4 | 7 | 5 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| • Understand the importance of materials used in packaging design
• Transfer of the theoretical knowledge learned in the course |
| Name of Lecturer(s) |
| Doç. Dr. Seval ÖZGEL FELEK |
| Learning Outcomes |
| 1 | Understanding the importance of packaging in packaging strategies and marketing | | 2 | Learning to handle packaging as a product | | 3 | Understanding the importance of form, color and graphic expression in packaging design | | 4 | To be able to select suitable materials for the product during the design process | | 5 | Be able to design appropriate to the product / brand according to the given brief |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Within the scope of the course;
• Presentation and criticism about the importance of packaging design in marketing
• Exchange of ideas on sample packaging designs and concept applications
• To learn not to look at packaging as a graphic design product, but as a product design
• Understand the importance of thinking in three dimensions
• Project development will be carried out according to the given brief. |
| Weekly Detailed Course Contents |
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| 1 | Introduction, subject of the course, objectives, views and presentation of the timeline | Expression
| | | 2 | Packaging design, general principles, design criteria | Expression
| | | 3 | Materials used in packaging | Expression
| | | 4 | Markings, logo and brand recognition used in packaging design | Expression
| | | 5 | Information about box opening | Expression, Practice
| | | 6 | Sample Box Exploded Drawing: Homework 1 | Practice | | | 7 | Homework submission | Practice | | | 8 | Midterm Exam-Delivery | Practice | | | 9 | | | | | 10 | Preparation of final project, discussion on sample projects | Practice | | | 11 | Information about the material of the final project | Practice | | | 12 | Practice | Practice | | | 13 | Mock-up çalışma hakkında bilgi | Practice | | | 14 | Final projesi dijital uygulama, uygulama | Practice | | | 15 | Final project test output and delivery | Practice | |
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| Recommended or Required Reading |
| ERDAL, Gultekin. 2009. Effective Packaging Design, Dora Publications, Istanbul.
MEYERS, M. Herbert. 2003. Successful Packaging, Rota Publishing, Istanbul. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | | | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 5 | 5 |
| Final Examination | 1 | 5 | 5 |
| Attending Lectures | 14 | 5 | 70 |
| Practice | 3 | 20 | 60 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | 3 | 3 | 3 | 3 | | | | | LO3 | | | | | | | | | | | | | | | | | LO4 | | | | | | | | | | | | | | | | | LO5 | | | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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