| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GRA3042015174 | ADVERTISEMENT ANALYSIS | Compulsory | 3 | 6 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| Having the basic theoretical and aesthetic knowledge about ad and advertising. Be
able to analys and critique formal and contextual aspects of graphic design for
advertising products. Be able to review and interpret comparative understanding of
past and current advertising and produce contemporary, original and creative
advertising ideas this knowledge, skill, using |
| Name of Lecturer(s) |
| Doç.Dr.Mehmet Fatih YELMEN |
| Learning Outcomes |
| 1 | He/she can make designs by synthesizing his/her knowledge on art and design. | | 2 | He/she has the ability to make connections among the different disciplines of art and design. | | 3 | He/she can design a product/ a work or a process that will meet the needs. | | 4 | He/she has the ability to understand the importance of life-long learning and meet the needs. | | 5 | He/she has the ability to define and analyze local and global art and design problems. | | 6 | He/She can interrelate senses of design that have arisen in art and design history with current senses of design. | | 7 | He/she has the competence to accomplish the design bu using materials needed in solving art and design problems | | 8 | He/she has the ability to search, synthesize, evaluate and interpret in design process. | | 9 | He/she can analyze art and design problems | | 10 | He/she has the competence of being sensitive while choosing the materials in design process. | | 11 | By following the recent matters, he/she can produce designs regarding these problems. | | 12 | He/She express him/herself by learning effective communciation skills. | | 13 | He/she has the sense of occupational and ethical responsibility about ideas or art pieces. | | 14 | He/she knows graphic design methods, techniques and tools and adopts them. |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| 1. Able to identify conceptual, plastic and aesthetic knowledge of ad and advertising.
2.Having information about the historical development of advertising.
3. Having an idea past and present, about the local and universal design styles about
ad and advertising.
4. Comparing to evaluate the ad formats are handled in different periods
5.Having information about the stages of production of advertising
6.Be able to evaluate the advertising design in terms of the balance between
functionality and aesthetics |
| Weekly Detailed Course Contents |
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| 1 | Presentation of the course and explanation of the method to be followed | | | | 2 | Describe advertising concepts the stages of the historical development | | | | 3 | Examination of samples the relationship between graphic design and advertising | | | | 4 | Explained advertise analysis method and analysis report on the samples | | | | 5 | Readings and discussion of the text on the theory of advertising | | | | 6 | Readings and discussion of the text on the theory of advertising – advertising analysis of the sample | | | | 7 | Readings and discussion of the text on the theory of advertising – advertising analysis of the sample | | | | 8 | Midterm exam | | | | 9 | Readings and discussion of the text on the theory of advertising – advertising analysis of the sample | | | | 10 | Readings and discussion of the text on the theory of advertising – advertising analysis of the sample | | | | 11 | Practice : Development and implementation of the idea of an proper ad – advertising analysis of the sample | | | | 12 | Continuing studies; Development and implementation of the idea of an proper ad – advertising analysis of the sample | | | | 13 | Continuing studies; finalization of the application and evaluation | | | | 14 | Final exam | | |
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| Recommended or Required Reading |
| Uğur Batı, Reklamın Dili, Alfa Basım Yayın Dağıtım
Atilla Aksoy,Yeni Reklamcılık , Bilgi Üni. Yayınları
Müge Elden, Reklam ve Reklamcılık, Say Yayınları
Additional Books
Luke Sullivan, Satan Reklam Yaratmak, MediaCat Kitapları |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 15 | 15 |
| Final Examination | 1 | 15 | 15 |
| Attending Lectures | 14 | 3 | 42 |
| Practice | 14 | 2 | 28 |
| Project Preparation | 1 | 18 | 18 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO5 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO6 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | LO7 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | LO8 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO9 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO10 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO11 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | | LO12 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | | LO13 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | | LO14 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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