Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
STV3112013172	MEDIA LITERACY	Compulsory	3	5	6

Level of Course Unit

First Cycle

Objectives of the Course

Media Literacy aims to activate an individual’s passive position into active, encourages him/her to defy against commercial media culture and helps develop critical attitude against media.

Name of Lecturer(s)

Öğr. Gör. Özkan Öz

Learning Outcomes

1	Students can activate their passive position into active.
2	Students can criticize commercial media culture.
3	Students can develop critical attitude against media.

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Whatis Media Literacy and what is ist basic principles?

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Introduction and information about the content, purpose and importance of the course
2	Traditional Literacy, 21. Century Literacy, Media Literacy and Visual Literacy and its principles
3	Basic principles of Media Literacy – image and its power
4	Discussion of key points of Media Literacy
5	Studies on Media Literacy in Europe and USA and all around the World, historical process
6	Skills of evaluation of visual-written-audialmediaoutput
7	Analysis of media texts and critical reading of TV and film examples
8	Midterm
9	Journalism and Media Literacy
10	Photograph and Media Literacy
11	Film and Media Literacy
12	TV and Media Literacy
13	Internet and Media Literacy
14	New Communication Technologies and Media Literacy
15	Ads and Media Literacy
16	Final

Recommended or Required Reading

Mine Gencel Bek, Mutlu Binark, Eleştirel Medya Okur Yazarlığı, Kalkedon Yayınları; İstanbul, 2007. Potter W. J. (2005), Media Literacy, 3th Ed. Sagepubl.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	2	2
Final Examination	1	2	2
Quiz	1	2	2
Attending Lectures	14	2	28
Project Preparation	2	20	40
Individual Study for Homework Problems	2	20	40
Individual Study for Mid term Examination	2	10	20
Individual Study for Final Examination	2	20	40
TOTAL WORKLOAD (hours)			174

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11
LO1		2
LO2			3
LO3				3

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High