Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
GSYB4022018361	SPORDA SPONSORLUK	Compulsory	4	8	4

Level of Course Unit

First Cycle

Objectives of the Course

The purpose of this course is to increase students’ understanding of sponsorship concepts and to enable them to conduct sponsorship activities in the organizations they work

Name of Lecturer(s)

Learning Outcomes

1	To learn the basic concepts of sponsorship
2	To manage sponsorship researches of organizations
3	To have the ability to secure sponsorship deals.
4	To comprehend the relationship of sponsorship with the promotion mix
5	To have the information to ensure the effectiveness of sponsorship activity

Mode of Delivery

Evening Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

The development of the concept of sponsorship, the relationship of sponsorship with the promotion mix, how to make research for sponsors, how to conduct the various sponsorship deals.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Sponsorship concept and it’s progression
2	Prospecting for sponsors
3	Sponsorship and communication
4	Sponsorship and public relations
5	Sponsorship and advertising
6	Sponsorship and direct marketing
7	Sponsorship and sales promotion
8	Midterm exam
9	Identifying sponsor needs
10	Sponsorship agreement
11	Olympic sponsorship opportunities
12	Individual athlete sponsorship
13	Evaluation of sponsorship effectiveness
14	Presentations of Term Projects
15	Presentations of Term Projects
16	Final Exam

Recommended or Required Reading

Metin ARGAN, Spor Sponsorluğu Yönetimi, 1. Baskı, Detay Yayıncılık, Ankara 2004. Rüveyda AKYÜREK, Sponsorluk Planlaması. Eskişehir: Anadolu Üniversitesi, Eğitim, Sağlık ve Bilimsel Araştırmalar Vakfı, Yayın No: 135, Eskişehir, 1998. Sporda Sponsorluk, Anadolu Üniversitesi Yayını No: 2885, Açıköğretim Fakültesi Yayını No: 1842, Eskişehir, 2019.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	2	2
Final Examination	1	2	2
Discussion	10	2	20
Question-Answer	8	2	16
Project Preparation	10	2	20
Project Presentation	10	2	20
Individual Study for Mid term Examination	1	1	1
Individual Study for Final Examination	4	2	8
Reading	14	2	28
TOTAL WORKLOAD (hours)			117

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15
LO1				4							4		4	4
LO2				4							4		4	4
LO3				4							4		4	4
LO4				4							4		4	4
LO5				4							4		4	4

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High