| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GSYB4062018361 | STRATEJİK YÖNETİM | Compulsory | 4 | 8 | 3 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The purpose of this course is to teach the concepts of strategic management to the students and enable them to gain competitive advantage in their business in the sport industry they operate. |
| Name of Lecturer(s) |
| Dr.Öğr.Üyesi Burkay CEVAHİRCİOĞLU |
| Learning Outcomes |
| 1 | To understand the thoughts and the concepts of strategic management | | 2 | To understand the phases and elements of the strategic management process | | 3 | To understand the importance of external environment | | 4 | To understand the strategic value of organizational resources and capabilities | | 5 | Defining the business of the organization and to formulate the vision, the mission, and the goals | | 6 | Having the skills to generate applicable strategies according to the level of management |
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| Mode of Delivery |
| Evening Education |
| Prerequisites and co-requisities |
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| Recommended Optional Programme Components |
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| Course Contents |
| Examining of successful managers and organizations, understanding strategic thinking and the concepts of strategic management, creating competitive advantage through environmental and organizational analysis. |
| Weekly Detailed Course Contents |
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| 1 | Managers and organizations | | | | 2 | Strategic thinking | | | | 3 | Basic concepts of strategic management | | | | 4 | Strategic management process | | | | 5 | External environment in strategic management | | | | 6 | Organization resources and competitive advantage | | | | 7 | Strategic direction | | | | 8 | Business level strategies | | | | 9 | Midterm exam | | | | 10 | Corporate level strategies | | | | 11 | Strategies for innovation | | | | 12 | Strategy implementation | | | | 13 | Strategic control and restructuring | | | | 14 | Final exam | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 12 | 3 | 36 |
| Discussion | 2 | 1 | 2 |
| Self Study | 4 | 3 | 12 |
| Individual Study for Mid term Examination | 4 | 4 | 16 |
| Individual Study for Final Examination | 4 | 4 | 16 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 2 | 3 | 3 | 4 | 3 | 3 | 4 | 3 | 3 | 2 | 4 | 2 | 3 | 3 | | LO2 | 3 | 3 | 4 | 4 | 2 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 4 | | LO3 | 4 | 3 | 3 | 3 | 2 | 4 | 2 | 3 | 3 | 4 | 3 | 3 | 4 | 3 | 3 | | LO4 | 3 | 2 | 4 | 2 | 3 | 3 | 3 | 4 | 2 | 3 | 3 | 3 | 3 | 2 | 4 | | LO5 | 2 | 2 | 3 | 3 | 3 | 2 | 4 | 2 | 2 | 3 | 3 | 3 | 3 | 2 | 4 | | LO6 | 4 | 4 | 3 | 3 | 3 | 3 | 2 | 4 | 4 | 3 | 3 | 2 | 2 | 2 | 2 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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