| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GSYB3062013361 | SPORTS ECONOMICS AND MARKETING | Compulsory | 3 | 6 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The purpose of this course is to adapt basic principles of marketing to sports industry and investigate sports consumer behaviors. It is aimed that student understand marketing research, segmenting and targeting, sports marketing mix and sponsorship. |
| Name of Lecturer(s) |
| Yrd. Doç. Dr. Ayhan DEVER |
| Learning Outcomes |
| 1 | comprehend the sports as an industry. | | 2 | discuss consumer and fan behaviors in sports industry. | | 3 | understand the segmentation of the sports market. | | 4 | comprehend the sports marketing mix tools and strategic sports marketing management. |
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| Mode of Delivery |
| Evening Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| The topics of theories and approaches in sport marketing, new progresses with sport marketing are handled in this course by defining the concept of sport marketing. Subjects covered by the course are the components of sport marketing, sport consumer and the processes of deciding, management of marketing in sport organizations and sponsorship. |
| Weekly Detailed Course Contents |
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| 1 | Sports Industry and Marketing | | | | 2 | Factors affecting the size and Development of Sports Industry | | | | 3 | Sports Marketing Concept | | | | 4 | The distinguishing Features and marketing Sports Marketing Mix | | | | 5 | Consumer Behavior Model In Sports | | | | 6 | Sport Fans | | | | 7 | Sports Market Parts | | | | 8 | midterm exam | | | | 9 | Sporty Product | | | | 10 | Factors affecting Pricing Decision and sporty pricing, Pricing Strategies | | | | 11 | In Sports Distribution Channels | | | | 12 | In Sports Marketing Communications | | | | 13 | Strategic Sport Marketing Management | | | | 14 | Promotion | | | | 15 | General evaluation | | | | 16 | Final exam | | |
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| Recommended or Required Reading |
| Argan M. ve Katırcı H. (2002). Spor Pazarlaması, İstanbul: Nobel Yayınları.
Argan M. (2004). Spor Sponsorluğu Yönetimi, Ankara: Detay Yayıncılık. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 12 | 5 | 60 |
| Question-Answer | 6 | 2 | 12 |
| Brain Storming | 12 | 4 | 48 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 1 | | | | | | | | | | | | 4 | | | | LO2 | 3 | | | | | | | | | | | | 4 | | | | LO3 | 3 | | | | | | | | | | | | 4 | | | | LO4 | 2 | | | | | | | | | | | | 4 | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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