| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | SYB3032013351 | PUBLIC RELATIONS | Compulsory | 3 | 5 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| At the end of course students will be able to have broad range knowledge on sport and media, be able to learn technological developments related on sport media and communication issues. |
| Name of Lecturer(s) |
| yrd doç dr özgür dinçer |
| Learning Outcomes |
| 1 | learn the definition of public relations | | 2 | explain basic concepts related with media. | | 3 | debate mass communication concepts. | | 4 | analyze case studies which are related with media. | | 5 | assess effects of media to sport. |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Communication and Mass communication theories • Mass Media • History of sport media in Turkey and in the World • The effectiveness and functions of Media • The structure of Turkish sport Media • The process of sport news in media • The techniques of writing news • The qualifications that Sport journalist should have • Sport economics and media • Olympics and media |
| Weekly Detailed Course Contents |
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| 1 | Communication and mass communication theories | | | | 2 | Concept of media and mass media | | | | 3 | Development of sport in media in Turkey and in the World | | | | 4 | Structure of Turkish Sport Media | | | | 5 | Who is sport journalist and what their qualifications are | | | | 6 | TV and sport | | | | 7 | Press and sport | | | | 8 | Midterm exam | | | | 9 | Radio and sport | | | | 10 | Platform broadcasting and sport | | | | 11 | Internet and sport | | | | 12 | Media Effects on commercial sponsorship | | | | 13 | Sport economics and media | | | | 14 | The role of communication technologies in sport media | | | | 15 | Olympics and sport | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
| GIRGIN, A., Yazılı Basında Haber ve Habercilik Etik’i, İstanbul: İnkılap Yayınları, 2000. Toplumsal boyutlariyla spor.Fusun Ozturk.1998 Iletisim ve halkla iliskiler.Ilker Bicakci.1998. Çaplı B. Medya ve etik. İmge kitabevi 2002. Basarili reklamin sırlari.David F.Ramacitti.1998. Şuğle M. İş hukuku açısından gazeteci ÇGD yayınları 2001. Arthur A./jennings B. Handbook of sports and media. Hamilton printting company 2006. Daniel B/ Louis B. Sports and media,Communıcatıon research trends Vol.22(2003)” Freiburg(switzerland) |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 2 | 28 |
| Discussion | 14 | 2 | 28 |
| Project Preparation | 2 | 10 | 20 |
| Individual Study for Mid term Examination | 5 | 5 | 25 |
| Individual Study for Final Examination | 5 | 5 | 25 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 3 | 3 | 3 | 3 | 2 | 4 | 2 | 3 | 3 | 3 | 2 | 4 | 2 | 3 | 3 | | LO2 | 3 | 2 | 4 | 2 | 3 | 3 | 3 | 2 | 4 | 2 | 3 | 3 | 2 | 4 | 2 | | LO3 | 3 | 3 | 3 | 2 | 4 | 2 | 3 | 3 | 3 | 2 | 3 | 2 | 4 | 2 | 3 | | LO4 | 3 | 3 | 2 | 4 | 2 | 3 | 3 | 3 | 3 | 2 | 4 | 2 | 3 | 3 | 3 | | LO5 | 3 | 4 | 2 | 3 | 3 | 3 | 3 | 2 | 4 | 2 | 3 | 2 | 2 | 2 | 2 |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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