Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
İSL4022013202	BUSINESS POLICY AND STRATEGIC MANAGEMENT	Compulsory	4	8	5

Level of Course Unit

First Cycle

Objectives of the Course

In this course it is aimed to be learnt strategies,related methods, strategic management perspective and process to provide competetive advantage.

Name of Lecturer(s)

Yrd. Doç. Dr. Sema Yiğit

Learning Outcomes

1	Knows the basic concepts of strategic management
2	Lerans the analysis of the business environment
3	Knows the general and competitive strategies
4	Decides which strategy can be implemented

Mode of Delivery

Formal Education

Prerequisites and co-requisities

Recommended Optional Programme Components

Course Contents

Strategic management terms and concepts, strategic management process and its components, the external environment analysis, business analysis, mesuring environmental factors, strategic orientation, basic strategies, corporate strategies, competitive strategies, international strategies, strategy implementation, strategic evaluation and control.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Strategic Management related terms and concepts
2	Strategic management process and elements
3	External environment analysis
4	Business analysis
5	Measurement of environmental factors
6	Strategic guidance
7	Basic Strategies and sub-groups
8	Corporate strategies
9	Midterm Exam
10	Competitive strategies
11	Strategies of departmants
12	International strategies
13	Techniques and applications in the implementation of management strategies
14	Strategic evaluation and control
15	Final exam

Recommended or Required Reading

İşletmelerde Stratejik Yönetim - H. Ülgen, S.K. Mirze

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Work Placement(s)

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	14	3	42
Self Study	14	4	56
Individual Study for Mid term Examination	1	11	11
Individual Study for Final Examination	1	11	11
Reading	14	2	28
TOTAL WORKLOAD (hours)			150

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23
LO1						4			4			4						4			4
LO2						4			4			4						4			4
LO3						4			4			4						4			4
LO4						4			4			4						4			4

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High