| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İSL3022013202 | MARKETING MANAGEMENT | Compulsory | 3 | 6 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of the course is
• to provide students with an overview of marketing management
• to equip students with the knowledge of the marketing channels and new products developments
• to give the students basic information about marketing problems |
| Name of Lecturer(s) |
| Yrd. Doç. Dr. Derya ÖZTÜRK |
| Learning Outcomes |
| 1 | Define the elements of the marketing mix | | 2 | Describes the strategies on product and brand | | 3 | Prices, pricing methods, concepts and definitions | | 4 | Concepts and definitions related to the distribution channel distribution agents | | 5 | define the elements of promotion and promotion mix |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| Yok |
| Recommended Optional Programme Components |
| Week 1 Marketing and basic concepts.
Week 2 Strategic planning and marketing process.
Week 3 Marketing environment.
Week 4 Marketing information system and marketing research.
Week 5 Consumer and organizational customer behaviours.
Week 6 Products and product strategies.
Week 7 Promotion strategies.
Week 8 Mid-term Exam
Week 9 Distribution strategies.
Week 10 Pricing strategies.
Week 11 International marketing.
Week 12 Service marketing.
Week 13 Social responsibility and marketing.
Week 14 Case study.
Week 15 Case study..
Week 16 Final Exam
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| Course Contents |
| • Designing and Managing Integrated Marketing Channels
• Managing Retailing
• New product development and positioning
• Direct marketing
• Sales management
• Evaluation and control
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| Weekly Detailed Course Contents |
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| 1 | Brand and branding strategies
| | | | 2 | Brand and branding strategies
| | | | 3 | Pricing | | | | 4 | Pricing | | | | 5 | Deployment and distribution channels | | | | 6 | Deployment and distribution channels | | | | 7 | Promotion decisions and strategies | | | | 8 | Midterm Exam | | | | 9 | Promotion decisions and strategies | | | | 10 | personal selling | | | | 11 | personal selling | | | | 12 | Advertising | | | | 13 | Advertising | | | | 14 | Public Relations | | | | 15 | Public Relations | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
| Prof.Dr.Ahmet Hamdi İSLAMOĞLU |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | Yok |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 14 | 3 | 42 |
| Individual Study for Mid term Examination | 1 | 10 | 10 |
| Individual Study for Final Examination | 1 | 10 | 10 |
| 14 | 1 | 14 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | | | | | | | | | | 4 | | | | | | | | | | LO2 | | 2 | | | | | 1 | | | 1 | | | | 1 | | | | 2 | | | | | | | LO3 | | 2 | 3 | 2 | 2 | 3 | 2 | 2 | 1 | 2 | | 2 | | 3 | 1 | 1 | 2 | | 2 | 2 | 1 | | | | LO4 | | | 2 | 3 | 3 | | | 1 | | 3 | | | | | | | | | | | | | | | LO5 | | | | | | | | | | | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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