| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | İSL3012013202 | MARKETING PRINCIPLES | Compulsory | 3 | 5 | 4 |
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| Level of Course Unit |
| First Cycle |
| Objectives of the Course |
| The aim of the course is
• to provide students with an overview of marketing management
• to equip students with the knowledge of the marketing channels and new products developments
• to give the students basic information about marketing problems |
| Name of Lecturer(s) |
| Yrd. Doç. Dr. Derya ÖZTÜRK |
| Learning Outcomes |
| 1 | To have the knowledge about marketing and related concepts | | 2 | Able to explain managerial problems and strategies about marketing | | 3 | To have knowledge about and awareness of what managers should do and not do about marketing. |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| • Designing and Managing Integrated Marketing Channels
• Managing Retailing
• New product development and positioning
• Direct marketing
• Sales management
• Evaluation and control
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| Weekly Detailed Course Contents |
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| 1 | Obligations to provide information about the student, to market entry | | | | 2 | Marketing definition, explanation of basic concepts | | | | 3 | Market and marketing environment | | | | 4 | consumer behavior | | | | 5 | Marketing information system | | | | 6 | Market segmentation, positioning, | | | | 7 | Target market selection process and strategies | | | | 8 | Mid-term Exam | | | | 9 | Product and product management
| | | | 10 | Brands and branding strategies
| | | | 11 | Pricing | | | | 12 | Deployment and distribution channels
| | | | 13 | Promotion decisions and strategies
| | | | 14 | Personal Sales | | | | 15 | Advertising and Public Relations | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
| Pazarlama İlkeleri, ANADOLU ÜNİVERSİTESİ AÇIKÖĞRETİM FAKÜLTESİ YAYINI
Yazarlar:
Yrd.Doç.Dr. Müjdat ÖZMEN (Ünite 1, 8)
Doç.Dr. Cevahir UZKURT (Ünite 2)
Doç.Dr. Şuayıp ÖZDEMİR (Ünite 3, 5)
Prof Dr. Remzi ALTUNIŞIK (Ünite 4, 7)
Prof.Dr. Ömer TORLAK (Ünite 6 |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Individual Study for Homework Problems | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 10 | 1 | 10 |
| Individual Study for Final Examination | 10 | 1 | 10 |
| 14 | 3 | 42 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | | | 3 | 3 | | | | 5 | 2 | | 5 | | 3 | 3 | 5 | 5 | 3 | 4 | 5 | 5 | | | | LO2 | 3 | 1 | | 5 | 4 | | | | 4 | | | 4 | | | | 4 | 2 | 4 | 5 | 5 | 5 | | | | LO3 | 2 | | | 4 | 3 | | | | 3 | | | 3 | | | | 3 | 1 | 3 | 4 | 4 | 4 | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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