| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | LOJ1152016777 | MARKETING MANAGEMENT | Compulsory | 1 | 1 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| The aim of the course is • to teach management principles and basic marketing concepts of marketing course • to equip students with the knowledge and skills of the basic laws of marketing • to provide the basic knowledge about marketing channels and distribution activities; promotion decisions subjects. |
| Name of Lecturer(s) |
| ÖĞR. GÖR. ATAKAN BÜYÜKBOSTANCI |
| Learning Outcomes |
| 1 | Learning the basic marketing concepts | | 2 | Understanding the consumer behaviors and using it for marketing programs | | 3 | Analysing the marketing components in marketing process |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Short Cycle Programmes
(Associate's Degree) |
| Weekly Detailed Course Contents |
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| 1 | Concepts related to public relations; people and relationships | | | | 2 | Definitions related to public relations; added to define concepts and definitions in the historical development | | | | 3 | Formation and development of public relations; formation and development of public relations in the world | | | | 4 | Formation and development of public relations; formation and development of public relations in the world | | | | 5 | Formation and development of public relations; formation and development of public relations affecting the basic conditions | | | | 6 | Formation and development of public relations in Turkey; the period before the Ottoman Empire and the Ottoman Empire public relations | | | | 7 | Formation and development of public relations in Turkey; Development of the Republic of Turkey and PR | | | | 8 | midterm exam | | | | 9 | Formation and development of public relations in Turkey; How it is perceived and how it is done in public relations in Turkey Today | | | | 10 | Formation and development of public relations in Turkey; How it is perceived and how it is done in public relations in Turkey Today | | | | 11 | Public and private sector organizations in the public relations profession and the basic nature of the profession in Turkey | | | | 12 | Public and private sector organizations in the public relations profession and the basic nature of the profession in Turkey | | | | 13 | Stages of public relations work; Research, Planning, Implementation and Evaluation | | | | 14 | Stages of public relations work; Actual case studies | | | | 15 | general again | | | | 16 | final | | |
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| Recommended or Required Reading |
| remzialtunışık pazarlama yönetimi |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Team/Group Work | 14 | 1 | 14 |
| Individual Study for Homework Problems | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 14 | 1 | 14 |
| Individual Study for Final Examination | 14 | 1 | 14 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | | LO2 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | | | LO3 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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