Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
UBY2222015275CRITICAL MEDIA LITERACYCompulsory243
Level of Course Unit
Short Cycle
Objectives of the Course
Media literacy is the skill of experiencing, interpreting/analyzing and making media products. Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media. It's about asking pertinent questions about what's there, and noticing what's not there.
Name of Lecturer(s)
Öğr. Gör. Anıl Kaan UÇAR
Learning Outcomes
1 To convert the passive relationships with individuals active in the media
2Understanding the structure of specialized commercial media culture
3 Strengthening the critical point of view and be able to develop new individual discourse
4
5
Mode of Delivery
Formal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
• It's the instinct to question what lies behind media productions • The motives, the money, the values and the ownership and to be aware of how these factors influence content.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Course Intrıduction: Content – Importance – Policies and Requirements
2Traditional Literacy- 21. Century Literacy, Media Literacy, Visual Literacy
3The basic principles of Media Literacy – Image and the power of image
4Discussion of the case studies with the key content of the media literacy
5Europe –US and world studies preformed on media literacy and historical process
6The ability to produce audio-visual and written media messages
7Analysis of Media Texts – Critical Reading of TV and Film Arts outputs
8Midterm Exam
9Journalism and Media Literacy
10Photograph and Media Litarcy
11Film and Media Litarcy
12TV and Media Litarcy
13İnternet and Media Litarcy
14İnternet and Media Litarcy
15İnternet and Media Litarcy
16Final Exam
Recommended or Required Reading
Mine Gencel Bek, Mutlu Binark, Eleştirel Medya Okur Yazarlığı, Kalkedon Yayınları; İstanbul, 2007.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
SUM0
End Of Term (or Year) Learning ActivitiesQuantityWeight
SUM0
SUM0
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Quiz515
Attending Lectures14342
Individual Study for Mid term Examination7214
Individual Study for Final Examination7214
TOTAL WORKLOAD (hours)77
Contribution of Learning Outcomes to Programme Outcomes
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LO1   5                          
LO2        5                     
LO3 5                            
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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