| Dersin Kodu | Dersin Adı | Dersin Türü | Yıl | Yarıyıl | AKTS | | UBY1032014275 | COMMUNICATION SCIENCE AND MASS COMMUNICATION THEORIES | Zorunlu | 1 | 1 | 4 |
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| Dersin Seviyesi |
| Ön Lisans |
| Dersin Amacı |
| 1. To examine the main theories and theorists in the area of communication. 2. To detect the influence of American tradition that has laid the foundation in the area of communication. 3. To be able to put forth the effects of the dominant paradigms and theoretical approaches on science, education and the other areas of social life. 4. To be able to synthesize the relationships between theory and practice. 5. To reveal what kind of solutions the theories can present for the social problems. 6. To make the inter-disciplines quality of communication visible by revealing the different areas of social sciences like history, sociology and psychology on the communication theories. 7. To analyze the relationships between communication theories and social structure. 8. To be able to conduct the readings of the theoretical approaches within the mainstream approaches critically. |
| Dersi Veren Öğretim Görevlisi/Görevlileri |
| Öğr. Gör. Anıl Kaan UÇAR |
| Öğrenme Çıktıları |
| 1 | Know the individual, society and mass communication analysis of mainstream approach in the area of communication | | 2 | Know how to get benefit from the communication theories while approaching to the social problems. | | 3 | Know what kind of differences are d by the differences in ideological orientations and methods of different paradigms in the ways of dealing with the topics even if they mention the same topic. | | 4 | Know mass communication theories | | 5 | Improving the ability to communicate effectively , gain predisposition to teamwork. |
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| Öğrenim Türü |
| Formal Education |
| Dersin Ön Koşulu Olan Dersler |
| None |
| Ders İçin Önerilen Diğer Hususlar |
| None |
| Dersin İçeriği |
| • The general acteristics of traditional approach. The historical development of media influence studies
• The approaches which have laid foundations within the traditional approach.
• The psychological theories which have been developed based on experiment
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| Haftalık Ayrıntılı Ders İçeriği |
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| 1 | The concepts of theory, model and paradigm. | | | | 2 | The general acteristics of traditional approach. The historical development of media influence studies. | | | | 3 | The approaches which have laid foundations within the traditional approach. | | | | 4 | The first field studies within the traditional approach and Two-Step Flow Model. | | | | 5 | The psychological theories which have been developed based on experiment | | | | 6 | Sociologic approach to communication. | | | | 7 | The approaches which have been developed for diffusion of the innovations and news. | | | | 8 | Midterm Exam | | | | 9 | Uses and Gratifications Approach. A Dependency Model of Mass Media of De-Fleur and Ball-Rokeach. | | | | 10 | The Cultivation Perspective: Conceptualization and Methodology | | | | 11 | The Approach of Agenda Setting. | | | | 12 | The Approach of Agenda Setting. The Spiral of Silence Model. | | | | 13 | The Knowledge Gap Model. | | | | 14 | The ideas of Innis and McLuhan within the frame of technological determinism. | | | | 15 | The ideas of Innis and McLuhan within the frame of technological determinism. | | | | 16 | Final Exam | | |
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| Ders Kitabı / Malzemesi / Önerilen Kaynaklar |
| Yaylagil L. (2008) Kitle İletişim Kuramları (Egemen ve Eleştirel Yaklaşımlar), Dipnot Yayınları, Ankara.
Lazar J.(2009) İletişim Bilimi, Vadi Yayınları, Ankara.
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| Planlanan Öğrenme Aktiviteleri ve Metodları |
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| Değerlendirme | |
| TOPLAM | 0 | |
| TOPLAM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | TOPLAM | 100 |
| | Dersin Sunulduğu Dil | | Turkish | | Staj Durumu | | None |
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| İş Yükü Hesaplaması |
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| Midterm Examination | 1 | 2 | 2 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Individual Study for Mid term Examination | 4 | 5 | 20 |
| Individual Study for Final Examination | 5 | 6 | 30 |
| Reading | 2 | 6 | 12 |
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| Program ve Öğrenme Çıktıları İlişkisi |
| ÖÇ1 | | 4 | 5 | | 5 | 2 | 5 | 5 | 2 | | 3 | | | | | 5 | | | | | | | | | | | | | | 5 | | ÖÇ2 | | 4 | | | 5 | 3 | | | | | | | | | | 5 | | | | | | | | | | | 5 | | 5 | 5 | | ÖÇ3 | | 5 | 5 | | | | 5 | 5 | | | 2 | | | | | 5 | | | | | | | | | | | | 5 | | | | ÖÇ4 | | | 5 | | 2 | 3 | 5 | 5 | | | 3 | | | | | 5 | | | | | | | | | | | | | | | | ÖÇ5 | | | | | 5 | 4 | | | | | | | | | | 3 | | | | | | | | | | | | | 5 | 5 |
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| * Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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