| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | TUR2642014849 | TOURISM MARKETING | Compulsory | 2 | 4 | 4 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To inform students studying Tourism and Travel Management Program about Tourism Marketing |
| Name of Lecturer(s) |
| Yrd. Doç. Dr. Saffet SARI |
| Learning Outcomes |
| 1 | To be able to explain the concept of tourism marketing; | | 2 | To be able to explain market segmentations and target market selection applications ; | | 3 | To be able to recognize marketing mix in tourism ; | | 4 | To be able to understand tourism marketing planning; | | 5 | To be able to understand place of tourism marketing in business; |
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| Mode of Delivery |
| Evening Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Service Marketing, Introduction to Tourism Marketing, Tourism Marketing Planning, Marketing information system and Tourism Market, Marketing Mix- Marketing Mix Elements and Tourism Product, Marketing Mix Elements: Distribution, Marketing Mix Elements: Price. Marketing Mix Elements: Physical Evidences, Marketing Mix Elements: Promotion, Marketing Mix Elements: People. |
| Weekly Detailed Course Contents |
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| 1 | Service Marketing
| | | | 2 | Introduction to Tourism Marketing
| | | | 3 | Tourism Marketing Planning
| | | | 4 | Marketing information system and Tourism Market
| | | | 5 | Marketing Mix- Marketing Mix Elements and Tourism Product
| | | | 6 | Marketing Mix Elements: Distribution
| | | | 7 | Marketing Mix Elements: Price
| | | | 8 | Mid-term Exam
| | | | 9 | Marketing Mix Elements: Physical Evidences
| | | | 10 | Marketing Mix Elements: Promotion
| | | | 11 | Marketing Mix Elements: People
| | | | 12 | Marketing Mix Elements: Processes
| | | | 13 | Electronic Marketing
| | | | 14 | Case Assessment | | | | 15 | Case Assessment | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 4 | 56 |
| Self Study | 14 | 4 | 56 |
| Individual Study for Mid term Examination | 3 | 1 | 3 |
| Individual Study for Final Examination | 3 | 1 | 3 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | | 4 | | | 5 | 4 | 5 | | | LO2 | 4 | | 5 | | | 4 | 4 | 5 | | | LO3 | 4 | | 4 | | | 5 | 4 | 5 | | | LO4 | 4 | | 5 | | | 4 | 4 | 5 | | | LO5 | 4 | | 5 | | | 4 | 4 | 5 | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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