Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
ISP2112014847	PRINCIPLES OF MARKETING	Compulsory	2	3	3

Level of Course Unit

Short Cycle

Objectives of the Course

Understanding the concept of marketing, Interpretation of modern marketing concept, Determining the target market and understanding the way to be followed in developing new product, Understanding the marketing strategies to be followed in product life process.

Name of Lecturer(s)

Öğr. Gör. Mustafa SARI

Learning Outcomes

1	Changes in Marketing and Marketing Management
2	Strategic Marketing and marketing planning
3	Market types and features
4	Selection of target market
5	Examining consumer behaviors and determining appropriate strategies for these behaviors
6	Examining marketing mix in detail and explaining how marketing mix for marketing management's success should be formed with examples

Mode of Delivery

Evening Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Definition of Marketing; Coverage; Development; Modern Marketing Management, Marketing Management and Environment Relationship; The Role of Strategic Marketing and Marketing, Marketing Information System and Marketing Research; Market Concept; Consumer Market and Consumer Behavior; Industrial (Organizational) Market and Industrial Buyer Behaviors; Market Segmentation; Basics of Market Segmentation; Target Market Selection; Market Targeting

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Modern Marketing Approach Customer Value and Customer Satisfaction
2	Marketing Management, Strategic Planning and Marketing Planning
3	Environmental Factors Affecting Marketing Decisions Marketing Information System and Marketing Research
4	Features of the Consumer Market
5	Features of Organizational Markets
6	Features of International Markets
7	Market Segmentation and Selection of Target Markets
8	Midterm
9	Marketing Decisions on the Internet
10	Property Decisions
11	Price Decisions
12	Distribution Decisions
13	Decisions of Hold
14	Service Marketing
15	Organizing and Auditing in Markets
16	FINAL EXAM

Recommended or Required Reading

Temel Pazarlama Bilgileri, Prof. Dr. İsmet MUCUK, Detay Yayıncılık

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	14	2	28
Brain Storming	14	2	28
Individual Study for Homework Problems	10	2	20
Individual Study for Mid term Examination	2	3	6
Individual Study for Final Examination	2	3	6
TOTAL WORKLOAD (hours)			90

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20
LO1						2			5	4					4
LO2						2			5	4					4
LO3						2			5	4					4
LO4						2			5	4					4
LO5						2			5	4					4
LO6						2			5	4					4

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High