| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | YYP2262014838 | PUBLIC RELATIONS | Compulsory | 2 | 4 | 3 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Basic information about Public Relations. methods, teaching the ways of reaching the target groups
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| Name of Lecturer(s) |
| ÖĞR. GÖR. NEJAT ÜSTÜN |
| Learning Outcomes |
| 1 | explaining the basic concepts in public relations | | 2 | the ability to use methods and techniques of public relations | | 3 | to be able to define the target audience in puplic relations | | 4 | crisis management skill | | 5 | acquire skills public relations in the virtual environment |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| History of public relations, its aims, basic principles, methods and tools, public relations in terms of organization, target audience concept |
| Weekly Detailed Course Contents |
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| 1 | Basic concepts about public relations
| | | | 2 | Methods and tools of public relations
| | | | 3 | Public relations process | | | | 4 | The public and the target group in public relations
| | | | 5 | Public relations in the virtual environment
| | | | 6 | Public relations in crisis periods
| | | | 7 | Midterm | | | | 8 | Public relations and sponsorship | | | | 9 | Image and social responsibility in public relations
| | | | 10 | Social media and public relations | | | | 11 | Public Relations practices
| | | | 12 | Ethic in public relations | | | | 13 | Public relations in local government | | | | 14 | Practices | | | | 15 | Overview | | | | 16 | Final exam | | |
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| Recommended or Required Reading |
| Puplic Relations, Cavit Yavuz, Detay Press. |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 2 | 2 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 3 | 42 |
| Practice | 5 | 2 | 10 |
| Problem Solving | 5 | 2 | 10 |
| Discussion | 1 | 3 | 3 |
| Question-Answer | 1 | 3 | 3 |
| Team/Group Work | 1 | 3 | 3 |
| Demonstration | 2 | 3 | 6 |
| Case Study | 5 | 2 | 10 |
| Brain Storming | 1 | 2 | 2 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | 4 | 4 | | | | 4 | | 5 | | | | | | | | | | | | | LO2 | 5 | 3 | | 5 | | | 4 | | | | | | | | | | | | | | | LO3 | 5 | 4 | 4 | | | | 4 | | | | | | | | | | | | | | | LO4 | 3 | 4 | | 5 | | | 4 | | | | | | | | | | | | | | | LO5 | 4 | 3 | 4 | | | | 4 | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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