Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | HIT2062018835 | PUBLIC RELATIONS AND CAMPAIGN - II | Compulsory | 2 | 4 | 2 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
The pupil has the necessary theoretical knowledge about the process of preparing the campaign for the people's relations. Having the ability to prepare case studies and case studies using theoretical knowledge. |
Name of Lecturer(s) |
deniz akın |
Learning Outcomes |
1 | To master Theoretical knowledge about the process of preparation of public relations campaign | 2 | To be able to use the theoretical knowledge in conducting the case study | 3 | To prepare public relations campaign sample and perform presentation | 4 | |
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Mode of Delivery |
Formal Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Understanding the process of establishing an activity and communication program; comprehension of the campaign's measurement evaluation step; preparing and presenting sample public relations campaign |
Weekly Detailed Course Contents |
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1 | acquaintance | | | 2 | Activity and communication program creation process | | | 3 | Campaign's application | | | 4 | The measurement and evaluation step of the campaign | | | 5 | The measurement and evaluation step of the campaign | | | 6 | Presentation of sample campaign works prepared by students during the semester | | | 7 | Presentation of sample campaign works prepared by students during the semester | | | 8 | midterm | | | 9 | Presentation of sample campaign works prepared by students during the semester | | | 10 | Presentation of sample campaign works prepared by students during the semester | | | 11 | Presentation of sample campaign works prepared by students during the semester | | | 12 | Presentation of sample campaign works prepared by students during the semester | | | 13 | Presentation of sample campaign works prepared by students during the semester | | | 14 | Repeat the theoretical level information about public relations campaign process | | | 15 |
Repeat the theoretical level information about public relations campaign process | | | 16 | Final Exam | | |
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Recommended or Required Reading |
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Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
SUM | 0 | |
SUM | 0 | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Practice | 10 | 2 | 20 |
Team/Group Work | 14 | 2 | 28 |
Case Study | 5 | 2 | 10 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 3 | 4 | 3 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | LO2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 3 | LO3 | 4 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | LO4 | 3 | 3 | 4 | 3 | 4 | 3 | 3 | 4 | 3 | 4 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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