Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | HIT2072018835 | PUBLİC RELATİONS İN PUBLİC AND PRİVATE ORGANİZATİONS | Compulsory | 2 | 3 | 3 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
The aim of the course is
• to teach Public and Private Institutions of Public Relations
• to equip students with the knowledge and skills of the basic laws of Public and Private Institutions of Public Relations
• to provide the basic knowledge about Public relations activities in the public and private sectors to compare
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Name of Lecturer(s) |
Öğr.Gör.Mehmet YALÇINKAYA |
Learning Outcomes |
1 | Based on the basic concepts of public relations and public relations activities, to apply. | 2 | Public relations activities in the public and private sectors to compare. | 3 | Public relations tools and methods to use |
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Mode of Delivery |
Formal Education |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
• Principles of Public Relations in Public and Private Organizations |
Weekly Detailed Course Contents |
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1 | Rise and rise of the importance of public relations
| | | 2 | Neighboring concepts in public relations
| | | 3 | Functioning of the management structure and decisions to the public disclosure (Promotion)
| | | 4 | Management wishes to learn the People (Recognition)
| | | 5 | Public relations in the Ottoman Empire
| | | 6 | Specific problems of public relations in public administration
| | | 7 | In practice, the results of the deficiencies and
| | | 8 | Midterm Exam
| | | 9 | Private organizations, public relations
| | | 10 | Premises public relations
| | | 11 | Public relations tools and methods | | | 12 | The increasing importance of applications
| | | 13 | Times of crisis public relations
| | | 14 | Advertising
| | | 15 | The future of public relations
| | | 16 | Final Exam | | |
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Recommended or Required Reading |
Public relations in the public sector and the private sector, Prof.Dr.Metin Kazancı
Handouts
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Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
SUM | 0 | |
SUM | 0 | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Makeup Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 2 | 28 |
Case Study | 14 | 3 | 42 |
Individual Study for Mid term Examination | 1 | 8 | 8 |
Individual Study for Final Examination | 1 | 9 | 9 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | | | 5 | | | 5 | | 3 | | 5 | LO2 | | 4 | | 5 | | | 4 | | | | LO3 | 4 | | | | 3 | | | | 5 | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Ordu University Rectorate Building ,Cumhuriyet Campus , Center / ORDU / TURKEY • Tel: +90 452 226 52 00
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