Ordu University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
HIT2052018835	PUBLIC RELATIONS AND CAMPAIGN - I	Compulsory	2	3	4

Level of Course Unit

Short Cycle

Objectives of the Course

To teach the stages of the public relations campaign. To provide the student use the theoretical knowledge in practice

Name of Lecturer(s)

DENİZ AKIN

Learning Outcomes

1	Halkla ilişkiler kampanası hazırlama ile ilgili teorik bilgiye sahip olma
2	Halkla ilişkiler kampanyası örneği inceleme ve değerlendirme yapabilme
3	Teorik bilgiyi örnek olay hazırlamada kullanabilme
4	Takım çalışma yürütebilme
5	Having theoretical knowledge about preparation of public relations camp
6	To be able to review and evaluate campaigns related to public relations
7	To Use theoretical knowledge in case studies
8	To do team work

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

The process of preparing the campaign of public relations; the stages of the public relations campaign; studies carried out at the stage of research and situation analysis in public relations campaigns; setting goals for the campaign; target audience identification and analysis process.

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	An overview of the process and stages of preparing the public relations campaign. Create groups for sample campaigns
2	Campaign problem determination and case analysis step
3	The importance of research in relation to public relations and the research methods used
4	The importance of research in relation to public relations and the research methods used
5	Target audience identification and analysis process
6	The stage of setting the campaign goal and the things to be aware of
7	overwiev
8	intermediate
9	Sample campaign studies prepared by the students formed by the students
10	Processes that constitute the planning step of the campaign
11	Creating a media and communication strategy
12	Sample campaign studies prepared by the students formed by the students
13	Identifying creative strategy
14	Sample campaign studies prepared by the students formed by the students
15	overwiev
16	final

Recommended or Required Reading

Aydede, Ceyda. Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları, İstanbul:MediaCat Yayınları, 2002.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
SUM		0
End Of Term (or Year) Learning Activities	Quantity	Weight
SUM		0
Yarıyıl (Yıl) İçi Etkinlikleri		40
Yarıyıl (Yıl) Sonu Etkinlikleri		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Practice	1	18	18
Team/Group Work	2	18	36
Project Preparation	2	18	36
Project Presentation	1	16	16
TOTAL WORKLOAD (hours)			108

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO1
LO2
LO3
LO4
LO5	2	3	3	3	3	3	2	3	3	3
LO6	3	3	2	3	3	2	3	2	2	2
LO7	3	3	2	3	2	3	3	2	2	3
LO8	2	3	3	4	3	2	2	3	3	3

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High