| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | HIT2032018835 | SPEECH AND PERSUASİON - I | Compulsory | 2 | 3 | 3 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| The aim of the course is;
-To allow students become proficient in explaining the concepts of attitudes and persuasion, basic approaches on the persuasive communication to sort, to find the path of the process of persuasion to obtain and develop the necessary knowledge and skills.
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| Name of Lecturer(s) |
| Öğr. Gör. Yüksel BİLGİN |
| Learning Outcomes |
| 1 | To have the knowledge and skills of process of persuasive speech. | | 2 | Effectively be able to know historical process of persuasion according to specialized topic. | | 3 | To have knowledge about and awareness of even the psychological background of a persuasive message and process. | | 4 | | | 5 | |
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| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| -Since from the theory of Aristotle, methods and applications of the concept of persuasion. In addition to the media, institutions and interpersonal communication environment for the persuasive message about the contemporary theories discussed in course design, language, culture, message content and media on the role of the examined factors such as persuasion.
-Students in this course, a lot of persuasion to work by examining the elements of deceptive messages to identify the skills gained can teach to create effective and persuasive message.
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| Weekly Detailed Course Contents |
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| 1 | Introduction and importance of the subject
| | | | 2 | Attitude, convincing and persuasive communication | | | | 3 | Place of persuasion in public life | | | | 4 | Historical overview of the persuasion | | | | 5 | Resistance to persuasion | | | | 6 | Speaking and listening skills | | | | 7 | Types of speech | | | | 8 | Midterm | | | | 9 | Creating the structure of the speech and making speech effective | | | | 10 | Persuasive speech | | | | 11 | Regulation of persuasive speech and the creation of the plan | | | | 12 | Sales campaign speech | | | | 13 | Supportive non-verbal communication as a factor in convincing speech | | | | 14 | Presentations aimed to convince
| | | | 15 | General assessment | | | | 16 | Final Exam | | |
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| Recommended or Required Reading |
| 1 Yüksel, Ahmet Halûk (1994) Persuasion and Speech. Eskişehir: Anatolian University
Other References
2 Vitale, Joe (2009) Ways of convincing with words. İstanbul: Mediacat Books
3 Cialdini, Robert B. (2011) Psychology of Persuasion: Theory and practice together Translator: Yasemin Fletcher; Ed. Gülen Çetin. İstanbul: Mediacat
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| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| SUM | 0 | |
| SUM | 0 | | Yarıyıl (Yıl) İçi Etkinlikleri | 40 | | Yarıyıl (Yıl) Sonu Etkinlikleri | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 3 | 42 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 1 | 14 | 14 |
| Individual Study for Final Examination | 1 | 14 | 14 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 4 | | | | 3 | | | | | | | LO2 | 3 | | | | | | | | | | | LO3 | | 3 | | | 3 | | | | | | | LO4 | | | | | | | | | | | | LO5 | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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